DHL 2013 Annual Report Download - page 89
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Quality translates into competitive advantage in the supply chain business
In line with our Group strategy, we also want to be the provider of choice in the
division. We therefore implement practices and methodologies that
provide our customers with the highest level of service and the most added value. We
use globally tested processes to allow us to oer our customers everywhere comparable
solutions and uniformly high service standards.
In order to measure and monitor the quality of our service, we have dened a num-
ber of performance indicators for the division. ese include safety, productivity and
inventory accuracy. In , we again achieved more than of our service standards
worldwide. Seven out of ten customers surveyed conrmed that is their provider
of choice in the supply chain business.
With our Path to Quality programme, which we introduced in , we are con-
stantly improving the already high quality of our services and thus ensuring the con-
sistency, transparency and simplicity of logistics processes. e results achieved using
the Path to Quality system have been met with broad recognition amongst customers.
Brands
. Brands and business units
Brand
Division
,
Brand area • Mail
Communication
• Dialogue
Marketing
• Press Services
• Philately
• Pension Service
• Global Mail
• Parcel Germany
• Express • Global
Forwarding
• Freight
• Supply
Chain
Sub-brand • Williams Lea
’s brand value climbs higher
In order to remain the postal service for Germany (Die Post für Deutschland) and
become the logistics company for the world, we aim to strengthen the image and value
of our Deutsche Post and brands. We succeeded in doing this again in the reporting
year, as has been reected in independent studies.
According to the BrandZ study conducted by the market research institute Millward
Brown, the brand climbed two places to th on the list of most valuable brands in
the world and its value increased by . to . billion. Millward Brown calculates
brand value based on the current nancial situation along with the contribution the
brand makes to the company’s business success.
Objectives and strategies, page ff.
85Deutsche Post DHL 2013 Annual Report
Group Management Report Non-Financial Figures
Customers and quality
Brands