DHL 2013 Annual Report Download - page 38

 ,  division
We are already well positioned in our markets due to our global product oering in
air and ocean freight and in overland transport. We aim to consistently achieve growth
that exceeds the market average and consolidate our leading position. To achieve this
goal, we pursue several approaches:
Developing new customer solutions: We are constantly developing new products and
services to meet the needs of all of our customers. In the reporting year, we were the
rst company in our industry to introduce a tool that tracks the carbon footprint of
shipments. Customers worldwide now receive a carbon footprint statement via our
web-based Track & Trace service. Our Flexitank product now allows customers in all
regions to eciently transport large quantities of non-hazardous liquids. Shipments
are dispatched in a standard container, which is simultaneously more economical and
environmentally friendly.  ermonet represents the launch of a global air freight
service tailored to the Life Sciences & Healthcare sector. Customers in this sector can
manage their temperature-sensitive shipments, such as pharmaceuticals and medical
devices, using a transparent and regulatory-compliant platform.
Building up a comprehensive transport network: For a freight forwarding company
of our proportions, it is essential we continuously expand and optimise our network
and operations. We continue to focus our eorts in this area on the growth markets
of Brazil, Russia, India, China and Mexico. In , we expanded the largest trade
lanes between Europe, the Middle East and Africa. We also established a new oce in
Myanmar / Burma, from which we can better tap into the trade between  countries.
Furthermore, we expanded the intra-regional  lanes between the Americas – mainly
Latin America – and Asia. To optimise our network, we introduced intermodal road-rail
transport between Asia and Europe.
Simplifying and standardising processes: Our strategic project New Forwarding
Environ ment  made good progress in the reporting year. e aim is to develop
a forward-looking operating model with ecient processes and state-of-the-art 
systems, which is intended to underpin our position as industry leader. Moreover, we
shall be able to manage our processes better, standardise products and oer modular
services. In future we intend to have a globally harmonised and unied organisation
with dedicated customer service. Customers will benet from shorter response times,
products tailored to their needs and targeted communication. We are increasing the
transparency and quality of data for sales volumes, customer gures, capacities, oper-
ations and freight. A test phase of this new operating model has been underway in New
Zealand since the fourth quarter of . We intend to roll the  project out through-
out the entire Global Forwarding business unit over the next two years.
Glossary, page 
34 Deutsche Post DHL 2013 Annual Report
General Information
Objectives and strategies
Group Management Report