DHL 2013 Annual Report Download - page 13

The Deutsche Post DHL
courier plays a leading role
in Zalando advertisements.
 Paket collects the prepared
parcels from Zalando and takes them
to the nearest parcel centre, where
they are sorted before being delivered
to the recipient. However,  doesn’t
stop there. Its services go far beyond
parcel delivery processing. In a meas-
ure designed to minimise idle time, 
also provides Zalando with warehouse
logistics support at the logistics centre
in Erfurt where the company stores
some of its stock. This collaboration
also includes the handling of incom-
ing goods from manufacturers and the
distribution of samples.
Faster shipping fulfils
customer expectations
“Deutsche Post DHL has been a re-
liable, flexible and innovative partner
since we started this business in .
 inspires a sense of confidence and
meets the high expectations of our
customers, who wish to receive their
products quickly,” says David Schröder,
 of Zalando Operations GmbH. But
the partnership goes deeper than that,
he explains: “we learn from each other
and work together to continuously
optimise our high standards in terms
of both delivery times and customer
service”.
Postman’s knock
Yellow-and-red-clad delivery driv-
ers out and about with parcels sport-
ing the black-and-orange logo have
long since been a common sight in
Germany. In fact, Deutsche Post DHL
couriers have come to play a central
role in Zalando’s advertising cam-
paign over the past few years. With
the slogan “scream for joy” (Schrei vor
Glück), their advertisements feature
customers – predominantly women –
doing just that as the postman rings
the doorbell, bringing parcels full of
shoes and clothing. As soon as these
advertisements hit television screens,
the click rate on the home page shoots
up – as does the number of orders.
11Deutsche Post DHL 2013 Annual Report