Virgin Media 2007 Annual Report Download - page 9

PART I
Item 1. Business
Overview
Virgin Media is a leading U.K. entertainment and communications business providing the first
‘‘quad-play’’ offering of television, broadband, fixed line telephone and mobile telephone services in the
U.K. together with one of the most advanced TV on demand services available in the U.K. market. By
customer numbers, we are the U.K.’s largest residential broadband and mobile virtual network operator
and the second largest provider in the U.K. of pay television and fixed line telephone services. We
believe our advanced, deep fiber access network enables us to offer faster and higher quality broadband
services than our digital subscriber line, or DSL, competitors. Through ntl:Telewest Business, which also
operates under the Virgin Media group, we provide a complete portfolio of voice, data and internet
solutions to leading businesses, public sector organizations and service providers in the U.K.
Through Virgin Media Television, or Virgin Media TV, we also provide a broad range of
programming through our wholly-owned channels, such as Virgin 1, Living and Bravo; through UKTV,
our joint ventures with BBC Worldwide; and through the portfolio of retail television channels
operated by sit-up tv.
We presently manage our business through three reportable segments:
•Cable (76.8% of our 2007 revenue): our cable segment includes the distribution of television
programming over our cable network and the provision of broadband and fixed line telephone
services to consumers, businesses and public sector organizations, both on our cable network
and, to a lesser extent, off our network;
•Mobile (14.7% of our 2007 revenue): our mobile segment includes the provision of mobile
telephone services under the name Virgin Mobile to consumers over cellular networks owned by
third parties; and
•Content (8.5% of our 2007 revenue): our content segment includes the operations of our U.K.
television channels, such as Virgin 1, which was launched on October 1, 2007, as well as Living,
Bravo, and sit-up’s portfolio of retail television channels. Although not included in our content
segment revenue, our content segment management team also oversees our interest in the
UKTV television channels through our joint ventures with BBC Worldwide.
For financial and other information on our segments, refer to note 19 to Virgin Media’s
consolidated financial statements included elsewhere in this annual report.
On February 6, 2007, we changed our name from NTL Incorporated to Virgin Media Inc. as part
of our rebrand to Virgin Media. Virgin is one of the most recognized consumer brands in the world
and gives us a prominent profile in a crowded communications marketplace. We believe the strong
heritage and reputation of the Virgin brand is a powerful competitive advantage and our distinctive
approach to advertising, packaging and marketing differentiates us from our competitors.
We are incorporated in the State of Delaware, United States. Our principal executive offices are
located at 909 Third Avenue, Suite 2863, New York, New York 10022, United States, and our
telephone number is [phone]. Our U.K. headquarters are located outside of London, England in
Hook, Hampshire, United Kingdom. Our website is www.virginmedia.com and the investor relations
section of our website can be accessed under the heading ‘‘About Virgin Media—Investors
Information’’ or at www.virginmedia.com/investors, where we make available free of charge annual
reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and any
amendments thereto, as soon as reasonably practicable after they are filed with, or furnished to, the
SEC. The information on our website is not incorporated by reference into this annual report.
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