Virgin Media 2007 Annual Report Download - page 49

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The principal sources of revenue within each segment are:
Cable
consumer—monthly fees and usage charges for telephone services, cable television services and
internet access; and
business—monthly fees and usage charges for inbound and outbound voice, data and internet
services and charges for transmission, fiber and voice services provided to retail and wholesale
customers over our national network.
Mobile
mobile services—monthly fees and usage charges for airtime, data, roaming and long-distance
calls; and
mobile handset and other equipment—charges for the supply of equipment.
Content
transactional and interactive—sale and delivery of retail consumer goods through television
shopping channels; and
advertising—fees for television airing of advertising from advertisers or advertising agencies.
Expenses
The principal components of our operating costs and selling, general and administrative expenses
within each segment include:
Cable
payroll and other employee-related costs;
television programming costs;
interconnect costs paid to carriers relating to call termination services;
facility-related costs, such as rent, utilities and rates;
marketing and selling costs;
costs of maintaining our cable network infrastructure and IT systems; and
allowances for doubtful accounts.
Mobile
interconnect costs paid to other carriers relating to mobile call termination services;
purchase costs of mobile handsets and other equipment;
subscriber acquisition costs;
payroll and other employee-related costs;
marketing and selling costs;
facility-related costs, such as rent, utilities and rates;
repairs and maintenance costs; and
allowances for doubtful accounts.
47