TripAdvisor 2013 Annual Report Download - page 16

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Website Date Acquired Key Focus
smartertravel.com February 2007 One of the largest online travel resources for independent expert
advice for the budget-conscious traveler. The SmarterTravel
editorial staff provides advice and analysis to help travelers find the
best deals and get the most value from their trips.
travelpod.com December 2006 Pioneering travel blog website.
Brands developed internally and launched include:
Website Date Launched Key Focus
tingo.com March 2012 The first hotel booking site that automatically rebooks hotel rooms
at a lower price if the rate drops and automatically refunds the
difference to the travelers’ credit cards.
familyvacationcritic.com June 2009 Reviews of family-friendly hotels, resorts, destinations and
attractions, written by experienced family travel experts.
Additional brands which are no longer being developed are as follows:
Website
Date Acquired/
Launched Key Focus
cruisewise.com May 2013 A cruise research and planning site. This business was successfully
integrated into our Cruise Critic travel brand during 2013.
tinypost.co March 2013 The developer of a product that enabled users to write over photos
and turn them into stories.
whereivebeen.com July 2011 Website and social platform with a detailed interactive world map
that let users share where they have been, lived, and want to go.
This website is no longer operating.
sniqueaway.com September 2010 U.S.-based members-only flash sale website, developed internally,
which provided exclusive limited time access to deals on top hotels
at deep discounts. The functionality of this site was successfully
integrated into our Jetsetter travel brand during 2013.
travel-library.com September 2006 Travel website with user-generated reviews.
Our Industry
We operate in the online advertising sector of the global travel industry. As a result, we are impacted by
trends in the global travel industry, the online travel market and online advertising.
Global Travel Industry
According to the PhoCusWright, gross bookings in the global travel industry are expected to be greater than
$1.3 trillion in 2014. Recent historical trends show that, each year, an increasing percentage of global travel
spending has been conducted online through supplier websites and online travel agencies. We believe that this
trend will continue as online penetration continues to grow, as more consumers gain broadband access to the
Internet, as smartphone, tablets and other mobile computing devices continue to proliferate, and as travel activity
increases along with an expanding middle class in certain developing countries like China and India.
Online Travel Market
According to the International Data Corporation, or IDC, New Media Market Model, only 26% of the
approximately $51 billion that is expected to be spent on travel advertising will be spent online in 2016. We
believe that the Internet will continue to become even more integral to the travel-planning process due to
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