Redbox 2014 Annual Report Download - page 13

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5
Employees
As of December 31, 2014, we had approximately 2,760 employees. Included in this total were approximately 1,900 field
service employees throughout the U.S. and internationally who have broadened our geographic reach to develop and maintain
strong relationships with retailers and service our kiosks.
Additional Business Information
See Note 14: Business Segments and Enterprise-Wide Information in our Notes to Consolidated Financial Statements as well as
Item 1A. Risk Factors for additional information related to our segments, intellectual property, competition, limited or sole
source suppliers, content, and geographic and significant business relationship information, which information is incorporated
herein by reference.
Where You Can Get More Information
We meet information-reporting requirements of the Securities and Exchange Act of 1934 by filing and furnishing to the
Securities and Exchange Commission (“SEC”) reports, including annual reports on Form 10-K, quarterly reports on
Form 10-Q, and current reports on Form 8-K, as well as amendments thereto. These reports and related materials are available
at the SEC website, www.sec.gov, and the SEC’s Public Reference Room at 100 F Street, N.E., Washington, DC 20549.
Information on the operation of the SEC’s Public Reference Room may be obtained by calling the SEC at 1-800-SEC-0330. We
make these reports and related materials available, as soon as reasonably practicable after we electronically deliver such
materials to the SEC, free of charge on the Investor Relations section of our website, www.outerwall.com.
ITEM 1A. RISK FACTORS
You should carefully consider the following risk factors that may affect our business, including our financial condition and
results of operations. The risks and uncertainties described below are not the only risks we face. Additional risks and
uncertainties not presently known to us or that we currently deem immaterial also may impair our business. If any of the
following risks or uncertainties actually occurs, our business could be harmed, the trading price of our common stock could
decline and you could lose all or part of your investment in us.
Competitive pressures could seriously harm our business, financial condition and results of operations.
Our Redbox business faces competition from many other providers, including those using other distribution channels,
having more experience, greater or more appealing inventory, better financing, and better relationships with those in the movie
and video game industries, than we have, including:
• mail-delivery and online content providers, like Netflix, iTunes or Amazon;
• cable, satellite, and telecommunications providers, like Comcast or DISH Network;
• traditional movie programmers, like HBO or Showtime;
• traditional brick and mortar video retailers, and other DVD kiosk businesses;
• other retailers like Walmart and other chain stores selling DVDs and video games;
• video game rental providers, like GameFly;
• noncommercial sources like libraries; and;
• general competition from other forms of entertainment, such as movie theaters, television and sporting events.
Our Coinstar business faces competition from supermarkets, banks and other companies that obtain coin-counting
equipment from companies such as ScanCoin, Cummins-Allison Corporation and others. Our retailers may choose to replace
our coin-counting kiosks with competitor machines and operate such kiosks themselves or through a third party, or not carry
coin-counting kiosks at all deciding that floor space could be used for other purposes. In addition, retailers, some of which have
significantly more resources than we do, may decide to enter the coin-counting market. Some banks and other competitors
already provide coin-counting free of charge or for an amount that yields very low margins or that may not generate a profit at
all. An expansion of the coin-counting services provided or a reduction in related fees charged by any of these competitors or
retailer decisions to use floor space for other than coin-counting, could materially and adversely affect our business and results
of operations.