Pizza Hut 1999 Annual Report Download - page 18

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Becoming America’s Favorite Quick
Service Restaurant
In 1999, we laid the foundation to become
America’s Favorite Quick Service Restaurant
through great-tasting new Mexican food, value
leadership, consistent customer satisfaction, and
expanded points of access!
“DROP THE CHALUPA!” Last year we took our cus-
tomer mania to a new level with Chalupas. This
signature product scored off the charts with our
customers, even topping the sales success set by
Gorditas in 1998. Chalupas also set the stage for
a new pipeline of transaction-driving products
that provide us brand differentiation through
mouth-watering taste sensations that can’t be
found anywhere else.
In addition, we strengthened our value leader-
ship through competitive price points while we
continued to reinforce our edgy, unmistakable
brand image with the feisty Taco Bell Chihuahua
— who had everyone in America saying, “Drop
the Chalupa!”
OUTSTANDING CUSTOMER FOCUS THROUGH PEOPLE
CAPABILITY In 1999 we committed to delivering A+
service across our system by developing the capa-
bilities of our greatest resource — our people. It
began at our landmark Leaders’ Millennium Expo,
in which we gathered 7,000 of our #1 Leaders —
our Restaurant General Managers — to focus them
around a common set of objectives and skills. As
a result, we improved measurements across key
customer metrics.
EXPANDING THE SYSTEM We reached important
milestones in 1999 by expanding to nearly
7,000 locations nationwide, and driving sys-
temwide sales to $5.2 billion. This aggressive
growth was fueled by our franchisees, whose
confidence in our brand was reflected in
their significant investment.
2000: “GRANDE TASTE. LOCO VALUE. ONLY AT
TACO BELL” We’ve declared 2000 “The Year
of the Food!” We’ll build sales and trans-
actions by introducing several great-
tasting new products and differentiat-
ing Taco Bell as the best QSR value, bar
none. We’ll also drive our customer-
focused culture even deeper into our
restaurants. And you’ll find us in many
new locations — not just at traditional
restaurants, but also at exciting multi-brand
outlets, which offer great food from our sister
brands. Finally, by leveraging the power of a one-
system mindset and our “How We Work Together”
Leadership Principles, we’ll move dramatically
closer to becoming America’s Favorite Quick
Service Restaurant!
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