Pizza Hut 1999 Annual Report Download - page 14

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1999: Pizza Hut Reaches
New Heights
Pizza Hut’s 1999 performance blasted into strato-
spheric heights with one of its most successful
years ever. Same store sales growth reached a
whopping 9%, marking an impressive record of
thirty-three periods and ten quarters of uninter-
rupted growth!
The reason for this success is simple — a keen
focus on customers, culture and competition.
Our customers told us they wanted lots of pizza at
a great value and we delivered — big time. The Big
New Yorker, an authentic New York street corner
pizza, is 16 inches and eight slices of floppy, fold-
able, crusty delight, loaded with tons of tomato
sauce and dripping with cheese — all at great value
of just $9.99. Launched with high-profile celebrity
advertising and sustained with an innovative pro-
motion with Blockbuster and barrier-busting price
points, this breakthrough product was and
remains an enormous customer win.
Of course, we also know that great service and
great operations also drive sales. So this past
year, for the first time we brought together every
one of our Restaurant General Managers at a
landmark Leadership Summit, which rein-
forced a culture empowered by team-
work, accountability and excellence.
The combination of customer and
sales mania and an RGM empowered
culture is helping us successfully
drive margin improvement in
our stores across the globe. It’s
also helping us attract and
retain highly motivated employ-
ees. It’s no wonder that Pizza
Hut had its lowest turnover
since spin-off for both RGMs
and front-line team members.
Higher margins and lower
turnover are powerful com-
petitive weapons. So are our
new dine-in and high-volume
market assets. They’ve got a
new, contemporary look and feel
and customers in both company and
franchise markets love them. In fact,
1999 sales from these assets were
extremely promising.
Truly, 1999 was another great year for
Pizza Hut. And with strategies in place
to continue to drive sales, develop new
units, build out our delivery segment
and satisfy our customers unlike any
other pizza brand in the business, we
know more growth and success are still
to come. What else would you expect of the
#1 pizza company in the world?
2
satisfied
customers
follow