Pitney Bowes 2014 Annual Report Download - page 5

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3Pitney Bowes Annual Report 2014
while simultaneously making important investments
in our systems, our products, and our brand. In short,
we are building for the long term, but keeping our
commitments along the way.
We reached a signifi cant milestone in January when
we relaunched our brand strategy and identity to better
refl ect our role in this changing world of commerce
and growing relevance to a wider audience around the
world. Our new brand refl ects our ability to deliver with
accuracy, precision, and impact across the connected
and borderless world of commerce.
Creating Value
Our transformation has a singular purpose — to help
our clients succeed in the physical and digital worlds
of commerce. From small businesses to 90 percent of
the Fortune 500, our clients need to get it right every
time and need a partner who can deliver the business
outcomes they want, cost-e ciently. We are using our
capabilities and experience to deliver innovative
solutions — from helping clients use data to market to
their best customers, to enabling the e cient sending of
parcels and packages, to securing payments through
statements and invoices.
In our core mailing business, we continue to help small
and medium businesses simplify their shipping and
mailing operations, while improving impact. For example,
we are extending our Connect+® technology to lower
volume mailers, allowing more businesses to access our
online services and print custom-marketing messages to
enhance client engagement. Our cloud-based Mailstream
on Demand solution allows clients to create, manage,
and distribute their critical communications through
physical and digital channels.
Our ability to marry physical and digital transactions
helps clients deliver a positive experience to their own
customers and grow their businesses. Consider the
demanding world of online shopping. It’s estimated
that 1.2 billion online shoppers globally spent nearly
$1.5 trillion in 2014 on digital purchases. Most of these
digital transactions are completed with a physical
product. We help do both.
B-Source Outline, a leading Swiss business
process outsourcing company specializing
in multichannel client communication
management, serves the highly regulated
European banking industry. Leveraging
Pitney Bowes production mail technology,
including the Mailstream Productivity Series,
Mailstream Evolution™ Inserting System,
and Print+ Messenger™ Color Inkjet System,
B-Source produces and distributes
personalized and confi dential statements and
invoices that reach the right person, while
increasing productivity by up to 200 percent.
Pitney Bowes technology gives B-Source
unmatched control and visibility into every
document produced; setting a new standard
of accuracy and precision to better meet the
needs of their clients. “Pitney Bowes is the
only company today that can help us fulfi ll
our compliance requirements. The solution
provides an unmatched level of security.
For our private banking clients, accuracy
must be 100%,” said Rene Felder, CEO,
B-Source Outline.
Delivering
Unmatched Accuracy
and Precision