Oracle 2014 Annual Report Download - page 9

Table of Contents
Our application technologies are designed using an industry standards-based architecture to manage and automate core business functions across
the enterprise, as well as to help customers differentiate and innovate in those processes unique to their industries or organizations. In addition to
applications that are deployable to meet a number of business automation requirements across a broad range of industries, we also offer industry-
specific applications through a focused strategy of investments in internal development and strategic acquisitions. Our industry specific
applications provide solutions to customers in the communications, engineering and construction, financial services, healthcare, hospitality and
retail, manufacturing, public and utilities sectors, among others. Our ability to offer applications to address industry specific complex processes
provides us an opportunity to expand our customers’ knowledge of our broader product offerings and address customer specific technology
challenges.
Oracle Software as a Service (SaaS)
Our broad spectrum of SaaS offerings provides customers a choice of software applications that are delivered via a cloud-based IT environment
that we host, manage and support. Our SaaS offerings are built upon open industry standards such as SQL, Java and HTML5 for easier
application portability, integration and development. Our SaaS offerings include a broad suite of modular, next-generation cloud software
applications that span core business functions including human capital management (HCM), customer experience (CX), enterprise resource
planning (ERP), enterprise performance management (EPM) and supply chain management (SCM), among others. We also offer a number of
cloud-based industry solutions to address specific customer needs within certain industries.
We believe the comprehensiveness of our SaaS offerings provides greater benefit to our customers and differentiates us from many of our
competitors that offer more limited or specialized cloud-based applications. Our SaaS offerings are designed to be interoperable with one
another, thereby limiting the integration and tuning of multiple cloud applications from multiple vendors. Our SaaS offerings are designed to
deliver secure data isolation and flexible upgrades, self-service access controls for users, a Service-Oriented Architecture (SOA) for integration
with on-premises systems, built-in social, mobile and business insight capabilities, and a high performance, high availability infrastructure based
on our infrastructure technologies including Oracle Engineered Systems. These SaaS capabilities are designed to simplify IT environments and
enable customers to focus resources on business growth opportunities.
Oracle Human Capital Management Cloud
Our HCM cloud applications are designed to be complete and integrated to help organizations find, grow and retain the best talent, enable
collaboration, provide complete workforce insights, increase operational efficiency and enable people to connect from any device. Oracle HCM
Cloud delivers global human resources, workforce rewards, workforce management and talent management cloud services.
Oracle Enterprise Resource Planning Cloud
Our ERP cloud applications are designed to be complete and integrated to help organizations achieve business insight, improve workforce
productivity and operate globally. Oracle ERP Cloud delivers financial management, financial reporting, procurement and project portfolio
management cloud services.
Oracle Customer Experience Cloud
Our CX cloud applications are designed to be complete and integrated to help organizations deliver consistent and personalized customer
experiences across all channels, touch points and interactions. Our CX cloud applications include, among others:
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Oracle Marketing Cloud, which is designed to personalize customer experiences on a consistent platform and to increase customer
engagement, advocacy, and revenue generating possibilities using cross-
channel, content, and social marketing solutions with integrated
data management and activation;
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Oracle Sales Cloud, which is designed to enable sales teams to engage with their customers earlier and to generate customer orders
more frequently via a platform that equips sales teams with processes, tools, resources, and intelligence to leverage as a part of the sales
cycle;