Mondelez 2012 Annual Report Download - page 6

Table of Contents
During the last three fiscal years, our segments contributed to segment operating income as reflected below. See Note 16,
Segment Reporting, for additional information, including total assets and net revenues by segment .
Our brands span five consumer sectors:
During 2012, our reportable segments participated in these five consumer sectors as follows:
Within the consumer sectors, the classes of products which contributed 10% or more to consolidated net revenues for the years
ended December 31, were:
Significant Divestitures and Acquisitions
Spin-Off of Kraft Foods Group:
On October 1, 2012 (the “Distribution Date”), we completed the spin-off of our North American grocery business, Kraft Foods
Group, Inc. (“Kraft Foods Group”), to our shareholders (the “Spin-Off”). Along with our other food and beverage categories, we also
retained our global snacks business (the “Global Snacks Business”). On October 1, 2012, each of our shareholders of record as of
the close of business on September 19, 2012 (“the Record Date”) received one share of Kraft Foods Group common stock for
every three shares of our Common Stock held as of the Record Date. The distribution was structured to be tax free to our U.S.
shareholders for U.S. federal income tax purposes.
Kraft Foods Group is now an independent public company and following the Spin-Off, we do not beneficially own any shares of
Kraft Foods Group common stock.
The divested Kraft Foods Group business is presented as a discontinued operation on the consolidated statements of earnings for
all periods presented. The Kraft Foods Group balance sheet, other comprehensive earnings and cash flows are included within our
consolidated balance sheet and consolidated statements of equity, comprehensive earnings and cash flows through October 1,
2012.
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For the Years Ended December 31,
2012
2011
2010
Developing Markets
45.4%
46.9%
44.4%
Europe
35.4%
32.9%
32.3%
North America
19.2%
20.2%
23.3%
Total Segment Operating Income
100.0%
100.0%
100.0%
•
Biscuits (including cookies, crackers and salted snacks)
•
Chocolate
•
Gum & Candy
• Beverages
• Cheese & Grocery
Percentage of 2012 Net Revenues by Consumer Sector
Gum &
Cheese &
Segment
Biscuits
Chocolate
Candy
Beverages
Grocery
Total
Developing Markets
10.0%
12.8%
8.8%
8.2%
4.8%
44.6%
Europe
6.9%
12.9%
2.8%
8.5%
4.5%
35.6%
North America
14.9%
1.0%
3.7%
–
0.2%
19.8%
Consumer Sector
Percentage Total
31.8%
26.7%
15.3%
16.7%
9.5%
100.0%
For the Years Ended December 31,
2012
2011
2010
Biscuits (cookies and crackers)
27%
26%
26%
Chocolate
27%
27%
26%
Gum & Candy
15%
16%
16%
Coffee
11%
12%
11%