Mondelez 2012 Annual Report Download - page 102

Table of Contents
Geographic data for net revenues and long-lived assets were:
No individual country within Other exceeded 10% of our net revenues or long-lived assets for all periods presented.
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For the Year Ended December 31, 2011
Developing
Markets
Europe
North
America
Total
(in millions)
Biscuits
$
3,359
$
2,598
$
5,031
$
10,988
Chocolate
4,554
4,659
352
9,565
Gum & Candy
3,215
1,126
1,351
5,692
Beverages
2,897
3,158
2
6,057
Cheese & Grocery
1,596
1,815
97
3,508
Total net revenues
$
15,621
$
13,356
$
6,833
$
35,810
For the Year Ended December 31, 2010
Developing
Markets
Europe
North
America
Total
(in millions)
Biscuits
$
2,796
$
2,323
$
4,711
$
9,830
Chocolate
3,770
4,211
295
8,276
Gum & Candy
2,894
1,023
1,309
5,226
Beverages
2,517
2,511
2
5,030
Cheese & Grocery
1,443
1,560
124
3,127
Total net revenues
$
13,420
$
11,628
$
6,441
$
31,489
For the Years Ended December 31,
2012
2011
2010
(in millions)
Net revenues:
United States
$
5,974
$
5,848
$
5,485
Other
29,041
29,962
26,004
Total net revenues
$
35,015
$
35,810
$
31,489
As of December 31,
2012
2011
2010
(in millions)
Long-lived assets:
United States
$
18,176
$
35,093
$
35,200
Other
41,680
42,542
43,868
Total long-lived assets
$
59,856
$
77,635
$
79,068