Mondelez 2012 Annual Report Download - page 12

Table of Contents
Ethics and Governance
We adopted the Mondelēz International Code of Conduct, which qualifies as a code of ethics under Item 406 of Regulation S-K.
The code applies to all of our employees, including our principal executive officer, principal financial officer, principal accounting
officer or controller, and persons performing similar functions. Our code of ethics is available free of charge on our Web site at
www.mondelezinternational.com
and will be provided free of charge to any shareholder submitting a written request to: Corporate
Secretary, Mondelēz International, Inc., Three Parkway North, Deerfield, IL 60015. We will disclose any waiver we grant to our
principal executive officer, principal financial officer, principal accounting officer or controller under our code of ethics, or certain
amendments to the code of ethics, on our Web site at www.mondelezinternational.com .
In addition, we adopted Corporate Governance Guidelines, charters for each of the Board’s three standing committees and the
Code of Business Conduct and Ethics for Non-Employee Directors. All of these materials are available on our Web site at
www.mondelezinternational.com
and will be provided free of charge to any shareholder requesting a copy by writing to: Corporate
Secretary, Mondelēz International, Inc., Three Parkway North, Deerfield, IL 60015.
Available Information
Our Internet address is www.mondelezinternational.com . Our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q,
Current Reports on Form 8-K and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the
Securities Exchange Act of 1934, as amended, are available free of charge as soon as possible after we electronically file them
with, or furnish them to, the SEC. You can access our filings with the SEC by visiting
www.mondelezinternational.com . The
information on our Web site is not, and shall not be deemed to be, a part of this Annual Report on Form 10-K or incorporated into
any other filings we make with the SEC.
You can also read, access and copy any document that we file, including this Annual Report on Form 10-K, at the SEC’s Public
Reference Room at 100 F Street, N.E., Washington, D.C. 20549. Call the SEC at 1-800-SEC-0330 for information on the operation
of the Public Reference Room. In addition, the SEC maintains an Internet site at www.sec.gov that contains reports, proxy and
information statements, and other information regarding issuers, including Mondelēz International, that are electronically filed with
the SEC.
Item 1A. Risk Factors.
You should read the following risk factors carefully in connection with evaluating our business and the forward-looking information
contained in this Annual Report on Form 10-K. Any of the following risks could materially and adversely affect our business,
operating results, financial condition and the actual outcome of matters in this Annual Report on Form 10-K. While we believe we
have identified and discussed below the key risk factors affecting our business, there may be additional risks and uncertainties that
are not presently known or that are not currently believed to be significant that may adversely affect our business, performance or
financial condition in the future.
We operate in a highly competitive industry.
The food and snacking industries are highly competitive. Our principal competitors are major international food, snack and
beverage companies that, like us, operate in multiple geographic areas. We compete based on price, product innovation, product
quality, brand recognition and loyalty, effectiveness of marketing, promotional activity and the ability to identify and satisfy
consumer preferences.
We may need to reduce our prices in response to competitive and customer pressures. Additionally, the emergence of new
distribution channels, such as Internet sales directly to consumers, may affect customer and consumer preferences. Competition
and customer pressures may also restrict our ability to increase prices in response to commodity and other cost increases. We may
also need to increase or reallocate spending on marketing, advertising and new product innovation to protect or increase market
share. These expenditures are subject to risks, including uncertainties about trade and consumer acceptance of our efforts. If we
reduce prices or our costs increase, but we cannot increase sales volumes to offset those changes, then our financial condition and
results of operations will suffer.
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