Mondelez 2012 Annual Report Download - page 4

Table of Contents
Forward-looking Statements
This report contains a number of forward-looking statements. Words, and variations of words, such as “goals,” “expect,” “plan,”
“drive,” “focus,” “believe,” “anticipate,” “estimate” and similar expressions are intended to identify our forward-looking statements,
including but not limited to those related to our Strategy, in particular, our goal to deliver top-tier financial performance, our
expectation to drive substantial growth, our market-leading positions, our expansion plans, sales and earnings growth and our
Power Brands and Priority Markets; Spin-Off Costs; price volatility; cost environment; measures to address increased costs; raw
material prices and supply; new laws and regulations; environmental compliance and resolutions; relationships with employees and
representatives; our Legal Matters; Cadbury synergies; Restructuring Program costs; Integration Program costs; deferred tax
assets; our accounting estimates; U.S. Confections and Europe Biscuits fair value; employee benefit plan net expenses, obligations
and assumptions; pension expenses, contributions and assumptions; pension costs related to the Hostess bankruptcy; our liquidity
and funding sources; capital expenditures and funding; financial and long-term debt covenants; debt repayment and funding;
guarantees; our aggregate contractual obligations; dividends; our 2013 Outlook, in particular, 2013 Organic Net Revenue growth
and Operating EPS; and our risk management program, including the use of financial instruments for hedging activities.
These forward-looking statements are subject to a number of risks and uncertainties, and the cautionary statements contained in
the “Risk Factors” found in this Annual Report on Form 10-K identify important factors that could cause actual results to differ
materially from those in our forward-looking statements. Such factors include, but are not limited to, continued volatility of
commodity and other input costs, pricing actions, increased competition, our ability to differentiate our products from retailer brands,
increased costs of sales, regulatory or legal restrictions, actions or delays, a shift in our product mix to lower margin offerings,
private label, risks from operating globally, continued consumer weakness, weakness in economic conditions, our labor force and
tax law changes. We disclaim and do not undertake any obligation to update or revise any forward-looking statement in this report.
PART I
Item 1. Business.
General
Mondelēz International is one of the world’s largest snack companies with global net revenues of $35.0 billion and earnings from
continuing operations of $1.6 billion in 2012. Beginning on October 1, 2012, following the spin-off of our North American grocery
operations to our shareholders (the “Spin-Off”), Mondelēz International is a “new” company in name and strategy, yet we carry
forward the values of our legacy organization and the heritage of our iconic brands.
Our vision is to Create Delicious Moments of Joy . We support this vision by manufacturing and marketing delicious food and
beverage products for consumers in approximately 165 countries around the world.
We are a Global Snacks Powerhouse . We hold leading market shares in every category and every region of the world in which we
compete. We hold the No. 1 position globally in biscuits, chocolate, candy and powdered beverages as well as the No. 2 position in
gum and coffee. Our portfolio includes nine brands with annual revenues exceeding $1 billion each including Oreo , Nabisco and
LU biscuits; Milka, Cadbury Dairy Milk and Cadbury chocolates; Trident gum; Jacobs coffee; and Tang powdered beverage. In
addition, our portfolio of snack foods and refreshments includes 52 brands which each generated annual revenues of more than
$100 million in 2012.
Upon completing the Spin-Off of Kraft Foods Group, Inc., we changed our name from Kraft Foods Inc. to Mondelēz International,
Inc. Our name reflects our vision to create a more delicious world in which to live. Following the Spin-Off, on October 2, 2012, our
shares began to trade on The NASDAQ Global Select Market under the new symbol “MDLZ.” We remain incorporated in the
Commonwealth of Virginia since 2000 and we continue to be a proud member of the Standard & Poor’s 500 and the Dow Jones
Sustainability Index. (For more information on the Spin-Off of Kraft Foods Group , see Significant Divestitures and Acquisitions
below and Note 2, Divestitures and Acquisitions , to the consolidated financial statements.)
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