Mondelez 2012 Annual Report Download - page 20

Table of Contents
PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.
On June 26, 2012, we transitioned our listing from the New York Stock Exchange and our Common Stock began to trade on The
NASDAQ Global Select Market under the symbol “KFT.” Following the Spin-Off, on October 2, 2012, our Common Stock began
trading under the symbol “MDLZ.” At January 31, 2013, there were 70,992 holders of record of our Common Stock. Information
regarding our Common Stock market prices and dividends declared during the last two fiscal years is included in Note 17,
Quarterly
Financial Data (Unaudited) , to the consolidated financial statements.
Comparison of Five-Year Cumulative Total Return
The following graph compares the cumulative total return on our Common Stock with the cumulative total return of the S&P 500
Index, the former Kraft Foods Inc. performance peer group and the new Mondelēz International performance peer group index
following the Spin-Off of Kraft Foods Group. The graph assumes, in each case, an initial investment of $100 on December 31,
2007, based on the market prices at the end of each fiscal year through and including December 31, 2012, and reinvestment of
dividends (also taking into account the value of Kraft Foods Group shares distributed in the Spin-
Off). A vertical line below indicates
the October 1, 2012 Spin-Off date and is intended to facilitate comparisons of performance against peers and the stock market
before and following the Spin-Off.
17
Date
Mondel
ē
z
International
S&P 500
Performance
Peer Group
Former
Performance
Peer Group
December 31, 2007
$
100.00
$
100.00
$
100.00
$
100.00
December 31, 2008
85.40
63.00
81.08
78.42
December 31, 2009
90.52
79.68
96.80
99.02
December 31, 2010
108.97
91.68
108.93
113.41
December 31, 2011
133.64
93.61
117.11
121.92
December 31, 2012
143.67
108.59
128.78
134.52