LensCrafters 2003 Annual Report Download - page 34

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The license agreement for the manufacturing and distribution of Versus
eyewear was signed by Luxottica Group in early 2003, together with the
agreement relating to the Versace brand. Versus is the "young" brand in the
Versace "family". In fact, Versus eyewear is designed for young people who
are price-conscious but at the same time follow the evolution of fashion
trends and, therefore, don't want to give up on having an innovative and
original pair of eyeglasses.
The prime characteristics of this leading Made in Italy company, founded by Mario Prada in 1913 and
subsequently developed at an international level by Miuccia Prada and Patrizio Bertelli, are based on absolute
quality as a starting point, constant innovation respecting tradition, research and selection of materials
employed, together with impeccable manufacturing processes. Prada has always been distinctive not only for
its high quality, but also for its forward-thinking approach and style, enabling the brand to anticipate and often
orientate trends across all sectors. Sophisticated, elegant and refined, Prada products are identified by their
very strong character and unique style. These characteristics also apply to the range of glasses proposed in the
“vista” (spectacles) and “sole” (sun) collections, and also to a series of models created for leisure time, identified
by the unmistakable red stripe.
The first Salvatore Ferragamo eyewear line debuted in late 1998, the year when the license
agreement was signed with Luxottica Group. The Salvatore Ferragamo collections are
characterized by painstaking attention to detail and trimming as well as an original use of
materials and choice of colors. Those who wear Salvatore Ferragamo eyewear feel that they
possess a unique, custom-crafted object, a little masterpiece inspired by the craftsmanlike
tradition of the Ferragamo fashion house and reinterpreted according to contemporary trends.
Sergio Tacchini, a brand that has always been synonymous with sport and free
time, was licensed to Luxottica Group in 1993. This line is designed not only for
sports lovers, but also for those who want leisure eyewear. In fact, the collections
are perfectly in tune with the latest trends that are bringing the sports style into
our everyday lives. Sergio Tacchini eyewear is ideal for those who prefer a classic
and at the same time casual style.
The license agreement for the manufacturing and distribution of Versace
eyewear was signed by Luxottica Group in early 2003. With a sleek and
innovative design, Versace eyewear is characterized by the brand's
distinctive marks (the Greek fret pattern, the Medusa) and is targeted at
people who love dressing fashionably. Those who wear Versace eyewear
prefer an absolutely unconventional luxury product with bright colors and
cutting-edge design, are aware of the latest fashion trends, enjoy the
limelight, love being noticed, are sensual, dynamic, and self-assured.
The Miu Miu brand was created in 1993 following Miuccia Prada’s specific desire to
address to a clientele particularly attentive to the free and easy as well as to the
sophisticated new tendencies. With this collection, Miuccia Prada expresses her vision of
an alternative style, always characterized by a strong personality; the provocative
innovation coexists with the classic, which is re-interpreted to become a “new classic”.
The Miu Miu brand includes ready-to-wear, bags, accessories, shoes and eyewear for
men and women. The brand Miu Miu can be defined as: urban, young, sophisticated and
sensual, an alternative vision , a “new classic.”
Among all the lines manufactured by Luxottica Group, Moschino, a brand that the
Group has been manufacturing under license since 1995, is the one that includes
the most original and creative styles, perfectly in tune with the brand's image.
Moschino eyewear is designed for young, ironic and nonconformist people who
choose an original and bold frame with a definitely unconventional style, people
who love to dare by wearing color and shape combinations created to astonish
and amaze but who don't want to give up high quality standards.
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