LensCrafters 2003 Annual Report Download - page 33

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DESIGNER BRANDS
The license agreement with Maison Chanel was signed in 1999 and Luxottica
Group was the first company ever licensed to manufacture eyewear for this
renowned luxury brand. The Chanel eyewear collections reflect the essential values
of the brand, characterized by its unique style and creative design in terms of
shapes, materials and colors. Chanel eyewear is designed for sophisticated, trendy,
sleek and refined people who give great attention even to the smallest detail.
Luxottica Group has been manufacturing the Anne Klein brand under license
since 1996. The Anne Klein eyewear collections are designed for an all-female
market. The woman who chooses to wear Anne Klein eyewear identifies herself
with the typical modern woman: a successful and refined career woman who is
image-conscious and quality-conscious and loves a sleek yet at the same time
practical and comfortable product.
The license agreement between Brooks Brothers and Luxottica Group dates back to
1993. Characterized by lightweight materials and a slender line, the Brooks Brothers
collections reflect the unique features of the style of this American brand. A product
with classic style and affordable to everyone that delivers functionality, lightness, and
high quality.
The license agreement for the manufacturing and distribution of Bulgari eyewear was
signed by Luxottica Group in 1997. Bulgari eyewear is designed for sleek, select people
who want to distinguish themselves by wearing a unique accessory. The Bulgari line
includes eyeglasses whose outstanding features are: high-quality materials, painstaking
attention to detail, and contemporary, unmistakable design, all of which makes them
precious and exclusive objects that are almost veritable jewels.
Luxottica Group has been manufacturing Byblos-branded eyewear since
1989. The styles in the Byblos collection reflect a fresh, contemporary and
nonconformist cutting-edge style with frames and lenses in bright,
variegated colors. Those who choose Byblos eyeglasses prefer a product
that is lightweight and not too sophisticated or intellectual, has a
comfortable fit and a sporty yet at the same time sleek style.
The license agreement between Emanuel Ungaro and Luxottica Group dates
back to 1998. Ungaro eyewear stands out for its sensual, refined and at the
same time unique style. The collections include both classic styles available in
light colors as well as cutting-edge styles with original shapes available in
innovative colors.
Thanks to the license agreement signed with Luxottica Group, the first
Genny-branded women's eyewear line was manufactured and distributed in
1989. Targeted at the premium-priced market segment, Genny eyewear is
designed for a classic and sophisticated woman who is extremely feminine,
self-assured, aware of fashion trends and who wants a distinctive yet not
excessive style.
Since its founding in 1978 in Hamburg, Germany, Jil Sander has been continuously
accompanied by growing international success. The fundamentals of the brand:
stylistic clarity, modern and elegant design, the highest quality materials and
craftsmanship, as well as the introduction of innovative fabrics. The brand is famous for
its precision both in conception and deployment. This also applies to accessories.
Eyewear is just as important as a model dress and equally harmonic and sophisticated.