LensCrafters 2003 Annual Report Download - page 32

6362
HOUSE BRANDS
The Vogue brand was created in 1973 with the same name as the famous fashion magazine.
Luxottica Group acquired it in 1990. Vogue styles stand out for their innovative design as well
as the wide assortment of colors and frames, and they are designed for a mostly female
target group that cares about details and is aware of the latest fashion trends.
www.vogue-eyewear.com
The Ray-Ban brand debuted in 1937 with the Aviator style created for U.S.A.F. pilots and
was added to Luxottica Group's brand portfolio in 1999. Worn by countless movie and
show business celebrities since day one, Ray-Ban’s styles are sunglasses par excellence
and by far the best-selling sunglasses in the world. Characterized by high-quality lenses
and materials as well as clean-cut, never excessive design and style, Ray-Ban
sunglasses are suited to the different facial features of people all over the world.
www.ray-ban.com
The Revo brand was created in 1985 and was acquired by Luxottica Group in 1999. The distinctive
feature of Revo eyewear is an innovative lens deriving from a technology developed by NASA for satellite
portholes: the lens is composed of a multi-layer coating capable of providing the highest protection from
UV and IR radiation. Revo eyewear is ideal for those who need perfect vision during their sports and
outdoor activities or who require specific eye protection.
www.revo.com
The Sferoflex brand was acquired by Luxottica Group in 1981. Sferoflex is named after
the distinctive flex temple that enables the eyewear frame to accommodate every face
size, thus providing an extremely comfortable fit. The Sferoflex line includes only
prescription frames and is targeted at people who want a classic and comfortable, yet
at the same time high-quality product.
Created in 1926, the Persol brand was acquired by Luxottica Group in 1995. High quality and the
irresistible charm of its timeless design make this brand a true mark of distinction, a heritage of history and
tradition, and that's why many international movie stars have chosen Persol. Persol eyewear stands out for
its high-quality lenses and comfortable fit. In addition, the distinctive silver arrow featured on the hinge has
always made Persol frames unique and easily recognizable.
www.persol.com
The Arnette brand was first launched in California in 1992 and was acquired by Luxottica
Group in 1999. Within a short time, it became the eyewear of a generation that enjoys
board sports (surf, kite surf, snowboard, etc.) and a symbol of the active lifestyle it epito-
mizes. Arnette eyewear has a highly appealing design, provides outstanding comfort and
functionality, and is ideal for those who enjoy dynamic and extreme sports.
www.arnette.com
Created in 1967, this was the first line to be manufactured by Luxottica Group and the
one that best shows and communicates the Group's expertise and tradition. Luxottica
eyewear is ideal for those who want a product characterized by classic style, clean-cut
design and a high-quality frame. Luxottica Collection, a line of frames designed for
those who prefer extra-high-quality and ultra-lightweight eyewear with minimalist
design, is today part of the brand's product range.
www.luxottica.com
Created in 1989, the Killer Loop brand was added to Luxottica Group's
portfolio in 1999. Over the years, the Killer Loop brand has evolved from
typically sports eyewear into eyewear with a more "urban style" that can be
worn at any time of day. Killer Loop is the young, urban, hi-tech eyewear
designed for those who lead a contemporary and dynamic lifestyle.
www.killerloopeyewear.com