Kodak 2002 Annual Report Download - page 82

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Corporate Info
122
participated in recruiting at Emory University. Quindlen is based
in Atlanta, Ga.
Serving Our Diverse Customer Markets
The establishment of an Office of Multicultural Marketing in May
2002 began our path toward building meaningful relationships
with the diverse customer markets we serve. Kodak Vice
President Essie Calhoun is leading the effort to build a corporate
strategy for marketing to diverse groups (e.g., ethnic, lifestyle,
disabled, etc.) worldwide. Multicultural Marketing within Kodak
involves understanding and reaching diverse markets in a way
that allows us to provide unique value. The marketing team is
working collaboratively with Communications and Public Affairs,
the Global Diversity Office and our business units to build Kodak’s
presence and grow our business in these markets.
Kodak is Committed to Our Communities
Eastman Kodak Company’s global contributions and community
relations program builds relationships and implements initiatives
directed at community and customer needs and interests in
support of company goals. It provides support to address
strategic social issues, community involvement, and commitment
to diversity. As such, programs and initiatives are focused on
partnerships, volunteerism and grants in diverse markets.
In 2002, 26% of Kodak’s corporate funding was directed to
programs that benefit diverse constituents. An additional 19%
was directed to United Way affiliates in the United States to
serve their diverse clients. Among the diverse organizations we
proudly support are: National Association for the Advancement of
Colored People (NAACP), National Urban League, National Council
of La Raza, the American Indian Science and Engineering Society,
GLSEN (Gay/Lesbian/Straight Education Network), the Society of
Women Engineers, Hispanic Association of Colleges and
Universities, United Negro College Fund, Asociacioa Desportiva
Para Deficientes, Spelman College, European Breast Cancer
Coalition, National Organization on Disability, and many others.
Supplier Diversity
Kodak continues to take aggressive steps to identify and partner
with diverse suppliers. In addition to supporting, sponsoring and
participating in many external events, Kodak successfully hosted
two internal Supplier Diversity events in 2002: Supplier Alliance
for Diversity and Power of Diversity: Matchmaker.
External Recognition
As in previous years, Kodak’s diversity journey was recognized by
many external organizations in 2002. For example:
• Kodak was named to Fortune magazine's annual list of 50 Top
Companies for Minorities.
• In its annual list of Most Admired Companies, Fortune ranked
Kodak in the top ten in the category of Social Responsibility.
• Latina Style magazine named Kodak among the top 50
companies in providing professional opportunities for Hispanic
women.
• Working Woman magazine named Kodak among the top 30
companies for supplier diversity.
• The Human Rights Campaign gave Kodak a perfect score on its
Corporate Equality Index because of policies that support gay
employees.
• Working Mother magazine named Kodak among the 100 Best
Companies for working mothers.
In addition, Kodak Park has had measurable success with its
Winning and Inclusive Culture initiative, which is driving culture
change and strengthening leadership. This initiative was recently
recognized as a “leading edge” process in a cover story in Human
Resource Executive magazine.
CATHERINE M. LIPARI GERALD P. QUINDLEN
Recipients of the 2002 Kodak CEO Diversity Award