Kia 2005 Annual Report Download - page 57

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57
2005 Annual Report
The Power to Satisfy The Power to Excite
In September 2005 KIA Motors completed the construction of an environment
technology research center, the first of its kind in the automotive industry. The newly
built Hyundai-KIA Environment Technology Research Center will allow us to execute a
unified environmental policy that covers the entire production process, from product
development through A/S. We want to keep abreast of future environmental
regulations and to edge them higher if we can. The research center will develop
products compliant with domestic and overseas environmental standards and will
implement environment technology projects that strengthen our in-house
competencies in this area.
The release of the Pride hybrid marks our full launch into environmentally-friendly
vehicles. We delivered 69 Pride hybrid vehicles to the National Police Agency in
November 2005. We intend to supply more hybrid cars to government organizations
in the near future. The Pride hybrid was developed over a period of 23 months with
total investments of 21.9 billion Won. Mass production and sales for the
environmentally-friendly Pride hybrid will begin by late 2006. This dynamic next
generation vehicle has a fuel consumption of 18.9km/ℓ(A/T standard) compared to
the 13.1km/ℓof previous gasoline-powered model. This is a decisive 44.3% rise in
fuel efficiency. Based on 20,000km of mileage per year, fuel savings will total
730,000 Won, but more importantly, this ultra-low pollution fuel system will radically
diminish harmful pollutants released into the environment.