Kia 2005 Annual Report Download - page 31
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In 2005 we announced a global management blueprint that
included specific brand strategies such as brand direction,
brand slogan, and implementation methods. Our ‘Exciting &
Enabling’ brand campaign is aimed at customers who are self-
confident, adventurous and young at heart.
KIA Motors established our brand slogan dubbed ‘The power to
surprise.’ This slogan encapsulates the promise of our brand value, as
well as our strong will to become a company that embodies continuing
automobile developments that lead change and live up to customer
demands. With our revamped brand strategy, KIA Motors plans to create a
unique mix of exclusive benefits for our customers; these will encompass overall
operations including product development, design, marketing and after sales service.
The Power to Satisfy The Power to Excite
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31
2005 Annual Report