Kia 2005 Annual Report Download - page 2

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KIA Motors aims to become a globally reputable
company known for its consistent quality in these
rapidly changing world markets and has announced an
‘Innovation for Humanity’ campaign as part of our mid
to long-term vision of uniting the entire organization,
staff up to executives, to achieve this aim.
Since our establishment in 1944, KIA Motors has remained a specialized automobile corporation
entirely dedicated to only the automotive industry. For over 60 years, KIA Motors has been on a
quest to produce ever better vehicles, starting out humbly in domestic markets, and gradually
gaining confidence globally. Over time we have expanded our domestic and overseas market
share. Our brand image has been burnished as millions of satisfied customers equated our
vehicles with reliability. KIA now has solid foundations in the U.S and Europe, and is proactively
building stakes in China which will be the next major frontier for our industry. We also have
operations in Latin America, Africa and other areas, and hope to bolster the communities in
which we are operating.
Far from being a domestic based company, most of our revenues are generated from outside our
home market. Every year we release fresh new lines of quality vehicles that can be seen on the
roads of approximately 150 countries worldwide. In March 2005 we reached the milestone of
exporting 5 million vehicles. Industry experts such as JD Power no longer rate our vehicles as
second-rate spin-offs. We are progressively earning better results in all areas of quality and
customer satisfaction. Yet we know we have a long way to go with respect to producing
affordable vehicles that meet the needs of very different markets, such as China versus Europe.
Past success means little in an industry that many say is destined for further consolidation.
We intend to grow in a socially responsible manner, keeping in mind the need for more fuel
efficient vehicles that reduce harmful emissions into the environment. Our R&D and production
activities are actively seeking next generation solutions to issues such as fuel efficiency and
better use of recycling techniques. We want to get better results with fewer inputs. Vehicle
manufacturers have a large responsibility to minimize negative externalities in our pursuit of
growth. We own up to such a responsibility and sincerely hope we can make a difference.