Kia 2005 Annual Report Download - page 13

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13
2005 Annual Report
Kia Motors faces an array of daunting challenges ahead in 2006. Oil prices are high and volatile, making
forecasting demand tricky. There is some upward pricing pressure on raw material. Under these
circumstances, global economy is not still showing an explicit recovery, and most importantly, a stronger
Korean Won can be a very negative impact to our company.
However daunting challenges can be overcome through better technology and better design and quality
inputs. We are in the midst of human resource restructuring and training that cultivates innovation and better
bottom line results. Together we will accelerate our efforts to become a more nimble organization that can
compete globally and roll out top-sellers in rapidly expanding oversea markets.
We are committed to improving our cost structures and shortening our product development cycles. Weā€™ve
faced hardships in the past and will face then in the future. Despite uncertainty, KIA maintains an unyielding
spirit that will reinvest in future growth engines. The staff and executives at KIA understand that the
obstacles we face are great, and that new threats will arise in the future. Yet we simply insist on getting
better every year and earning the trust of families around the world, through exciting affordable vehicles, and
ethical management principles.
The year 2006 will focus on our
怌Innovation for Humanity怍campaign, which encapsulates our mid to long-
term vision. Our primary goal is to improve our quality standards, while fully taking into account the safety
and fuel efficiency concerns of our cherished customers. I am especially grateful to all of our employees,
suppliers, and of course customers, without whom we would have no business at all.
Kia Motors has launched a brand management
strategy that differentiates us from our peers.
We have our sights set on establishing greater
presence in global markets and are on the right
track in doing so. Appraisals from the
independent media overseas and rating agencies
keep getting better.