Kia 2005 Annual Report Download - page 41

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41
2005 Annual Report
The Power to Satisfy The Power to Excite
Recent outside appraisals
confirm that our management
activities are increasingly in tune
with our customers.
Strategic Vision, an American consumer research organization, declared the Opirus
(Amanti) and the Cerato (Spectra) to be the Most Delightful Vehicles of 2005.
Strategic Vision carries out an annual ‘Customer Delight Index’ (CDI) which surveys
over 90,000 drivers regarding their new automobiles purchases, and selects the best
models from each class of automobile.
Edmunds.com, which represents perhaps one of the most distinguished third party
appraisers, recently bestowed praise on our compact SUV model, the Sportage;
continuing on from the favorable ratings of the Sorento SUV. Edmunds.com reported
that the Sportage handled itself superior to its competitors including the Honda CR-V,
Jeep Liberty, and Ford Escape. The site praised the Sportage not only for being the
best of its class but also for being a superior model amongst every vehicle class, given
its size, economical price and refined interior.
A survey of motoring costs by ADAC (Allgemeiner Deutscher Automobil Club) recently
revealed that the Morning (Picanto) is Germany's " most economical vehicle" with
four seats in the A-segment. The ADAC survey included a database of 5,500 new
vehicles; ADAC concluded that the total annual ownership costs for a Morning 1.1 LX
five-door hatchback was 4,537 Euros, or 30.2 cents per kilometer, making it the
economic champion of its class. The Morning (Picanto) performed better than well
established models from several major European manufacturers including Renault
(Twingo 1.2, 32.0 cents) and Ford (Ka 1.3, 32.1 cents). In the August 2005
evaluation by <Auto Plus>, a specialized French automobile magazine, the Morning
was deemed a “ great outstanding vehicle” and took top honours in the A-segment.