Kia 2005 Annual Report Download - page 14

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14
KIA MOTORS
>> President’s Message
Message to our Shareholders
KIA Motors is laying the foundation for future
growth in spite of the obstacles we face.
The rise of the KRW currency hit hard the export
portion of our profits, dragging down our
operating and ordinary profit compared to the
previous year. This was unfortunate given that the
total number of vehicles sold rose by 9.3% to
reach 1,105,841 vehicles. We are satisfied to see
that we are still sell over 1 million units annually
and that sales rose by 4.9%, reaching a figure of
15.9994 trillion Won. Our sales are as resilient as
ever.
We worked hard to gain acceptance in Western
Europe, and the EU expansion in recent years has
made the region a hotly contested ground for
global car companies. We chalked up the number
1 sales growth rate in this key region for the third
year consecutively. This further solidified our
expansion abroad as we recorded a milestone of
exporting over 5 million vehicles.
We promise to put forth more passion
and commitment to fulfill all our
responsibilities. And intend to satisfy
the expectations of our shareholders.