Kia 2005 Annual Report Download - page 49

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49
2005 Annual Report
If we were to define KIA Motors in
one word, we’d say ‘youth.’ A youthful
spirit is at the heart of KIA Motors as
we focus on generating a buzz for our
vehicles that embodies sports and
adventure.
Our total customer service must
bring warmth to our loyal drivers and
a sense of excitement for what’s to
come. We are not doing our jobs well
unless KIA drivers feel a tingle of
excitement as they push down on our
pedals for the first time.