Kia 2005 Annual Report Download - page 16

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16
KIA MOTORS
>> President’s Message
and exports of 958,000 vehicles, or a total of 1.29
million vehicles, ▲a sales figure of 20 trillion Won
▲ordinary profit of 1.2 trillion Won.
To achieve these targets we plan to concentrate
our efforts in ▲strengthening sales network,
productivity & competitiveness, ▲stabilizing
business structure to maximize profit, ▲cultivating
future-oriented corporate culture.
By further strengthening our marketing and
customer service in the domestic market, we will
substantially raise our brand image.
Moreover, we will achieve a leap in domestic sales
through the successful launches of our new
Carens, due for release from April, and the release
of our newer Sorento & Opirus models.
We will expand our sales network in the overseas
market to reach our extended targets, and we are
prepared to hedge risks against foreign exchange
issues, should the US/KRW rate deteriorate more.
Proactive improvements in productivity that focus
on areas such as procurement will help us keep
raw material costs down. And we will do our
utmost to accommodate the trust with our
employees; we want to form an unwavering
relationship with our labour committees that will
advance our expansion plans.
2006 will indeed be an important turning point for
KIA Motors as we attempt to secure stable growth
for the next decades to come.
We have bold expansion plans in place, typified by
our new plant opening in Slovakia. This operation
will provide us a superior cost structure and buffer
us from F/X risk between the Won and USD. New
plants reduce costs associated with logistics. And
by providing employment to skilled employees
abroad, the European plant will shift KIA Motors
image from being “ Made in Korea” to a more
global “ Made in Europe” .
I would like to urge all of our stockholders to
follow the progress made as new lines roll out
from these plants. The new plant in Slovakia as
well as new plants in China and the US will
transform us into a more transparent, profit-
centered company.
We have carefully watched the tides change in
recent years and feel we are well positioned to
gain further market share from some of our larger
competitors. We thank our shareholders for their
faith in our company, and we wish you and your
loved ones health and success for the year to
come.
Thank you.
KIA Motors Corporation
President & CEO
Eui-Sun Chung