Kia 2005 Annual Report Download - page 36

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KIA Motors launched the new Pride (Rio) in April 2005. Already recognized as a value
leader in the entry-level segment, the new Pride features a European-inspired
exterior design that radiates a youthful personality from the sedan's sportier,
more sophisticated appearance. The new Pride offers more standard
horsepower than any vehicle in its class. With total interior volume of 92.2
cubic feet, the Pride has the roomiest cabin in its segment, and more
interior space than the larger Honda Civic or Toyota Corolla.
KIA Motors launched the new Carnival (Sedona) in July 2005. Already a
popular choice for buyers looking for value, quality and safety, the
completely redesigned minivan offers more horsepower than its
predecessor and is substantially larger in all key dimensions, providing
more passenger room and versatility. New features found in the new
Carnival include a fold-flat-into-the-floor third row seat, power-sliding
doors and liftgate. Since its introduction to overseas market in 2001, the
Carnival has quickly gained recognition for its tremendous value and generous
list of standard comfort, convenience and safety features. We paid very close
attention to every detail during its redesign to make sure that the successor lives
up to the tradition of its nameplate.
Our new sedan the Lotze (Optima/Magentis) was launched in November 2005, which we
anticipate will add a lot of excitement into the mid-sized sedan segment. The name ‘LOTZE’
was derived from the pronunciation of the name of one of the 5 great peaks in the Himalayan
Mountain Range (LHOTSE: Tibetan), and so conveys the meaning of ‘a vehicle for people who
overcome their limits and pursue a greater success and happiness.’ The Lotze provides a spacious
interior compliant with that of large sized passenger cars, and by installing the exclusively developed ‘Theta
(θ) CVVT engine’ for the first time in a KIA automobile, it has many of the characteristics and state-of-the-art
functions of larger sized luxury automobiles.
The Power to Grow The Power to Realize
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36
KIA MOTORS