Kia 2005 Annual Report Download - page 20

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20
KIA MOTORS
Focusing on Export
With the achievement of
reaching the 5 million
vehicle export milestone
and receiving the $10
billion Export Tower
Award, we have come
one step closer to
becoming a top tier
automobile maker.
The export of 10 Brisa pick-ups to Qatar in the Middle East in
1975 marked KIA Motors’ first step in the overseas market. Until
the mid 1980s our vehicle exports saw little significant growth.
This all changed in 1987 with the release of the Pride model. The
advent of the Pride gave us our first real foray into the overseas
market, and by the time its production ceased, a total of 560,000
Pride models had been exported.
Little by little, model by model, we’ve continually exerted efforts to
upgrade the quality of our vehicles and distribution networks. In
2005, we received the $10 billion Export Tower Award* from the
Korean government and surpassed the 5 million vehicle export
milestone. These important milestones came through efforts to
reform our management practices to become more globally
competitive. We’ve also made vital investments to secure state of
the art facilities and have strengthened our overseas sales
networks through market diversification strategies.
Achieving the 5 million milestone verifies that we’ve become a
global corporation that lives up to the demands of our
stakeholders. You have expected disciplined growth, and we’ve
delivered it. We now aim to participate more fully in the national
economies of the markets we operate, and to bring about positive
effects. We are redoubling our resolve to press towards the 10
million vehicle milestone. This goal can only be achieved through
developing the world’s highest standards in terms of product
quality and services.
* surpassing $10 billion in export value for the period from July of 2004 to June of 2005
Little by little, model by model, w e’ve continually exerted
The Power to Grow The Power to Realize