JetBlue Airlines 2011 Annual Report Download - page 11

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ITEM 1. BUSINESS
Overview
JetBlue Airways Corporation is a passenger airline that we believe has established itself as a “value airline”
which, reflective of its customer base and network, provides a superior core product for a price and at a cost that
enables JetBlue to profitably grow. Known as much for its award-winning customer service and free TV as for its
competitive fares, JetBlue believes it offers its customers the best main cabin product in markets it serves with a
strong core product and reasonably priced optional upgrades. JetBlue operates primarily on point-to-point routes
with its fleet of 120 Airbus A320 aircraft and 49 EMBRAER 190 aircraft — one of the youngest and most fuel-
efficient fleet of any major U.S. airline. As of December 31, 2011, we served 70 destinations in 22 states, Puerto
Rico, Mexico and 12 countries in the Caribbean and Latin America. JetBlue is New York’s Hometown Airline ™
with most of our flights having as an origin or destination New York or one of our other focus cities: Boston,
Fort Lauderdale, Los Angeles, Orlando or San Juan, Puerto Rico. By the end of 2011, we operated an average of
700 daily flights. For the year ended December 31, 2011, JetBlue was the 6th largest passenger carrier in the
United States based on revenue passenger miles as reported by these passenger airlines. As used in this Form
10-K, the terms “JetBlue”, “we”, “us”, “our” and similar terms refer to JetBlue Airways Corporation and its
subsidiaries, unless the context indicates otherwise.
JetBlue was incorporated in Delaware in August 1998 and commenced service February 11, 2000. Our
principal executive offices are located at 118-29 Queens Boulevard, Forest Hills, New York 11375 and our
telephone number is (718) 286-7900. As of March 5, 2012, our principal executive offices are moving to 27-01
Queens Plaza North, Long Island City, New York 11101.
Where You Can Find Other Information
Our website is www.jetblue.com. Information contained on our website is not part of this report.
Information that we furnish or file with the SEC, including our Annual Reports on Form 10-K, Quarterly Reports
on Form 10-Q, Current Reports on Form 8-K and any amendments to or exhibits included in these reports are
available for download, free of charge, on our website soon after such reports are filed with or furnished to the
SEC. Our SEC filings, including exhibits filed therewith, are also available at the SEC’s website at www.sec.gov.
You may obtain and copy any document we furnish or file with the SEC at the SEC’s public reference room at
100 F Street, NE, Room 1580, Washington, D.C. 20549. You may obtain information on the operation of the
SEC’s public reference facilities by calling the SEC at 1-800-SEC-0330. You may request copies of these
documents, upon payment of a duplicating fee, by writing to the SEC at its principal office at 100 F Street, NE,
Room 1580, Washington, D.C. 20549.
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