IBM 2000 Annual Report Download - page 39

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page no.
thirty-seven
yvette burton
Senior Consultant, Knowledge
and Content Management Solutions
real job: Understanding the
organic life of ideas and conversations
And for a lot of people, all that makes for a very
natural connection to IBM. But for us, that kind of
innovation is only half the story.
There’s another kind of innovation
—
requiring its
own special kind of ingenuity. It’s equally demanding
and every bit as important to our customers. This
is about the invention of new business models and
market structures, in every industry
—
from retail
and financial services to education, governance and
the delivery of health care.
Tucked inside IBM Global Services is the world’s
largest business and information technology
consultancy. IBM Business Innovation Services is
populated by 50,000 consultants, each of them
specialized by industry, or in such disciplines as
customer relationship management, supply chain,
business intelligence, digital branding, and security
and privacy practices.
Of course, technological innovation is the genetic
code of IBM. The record of achievement here
reaches from prototypes of quantum computers
and holographic storage to technologies for
specialized chips
—
including chips that consume
very little energy
—
that will power the next gener-
ation of Net-access devices. Our research stretches
from the most powerful supercomputer technol-
ogy on the planet to the software and servers that
power the most heavily trafficked sites on the Web.
For the eighth straight year, IBM earned more
patents than any other company (more, in fact, than
our eight closest competitors combined). By year
end, fully one third of those patents had made their
way from the lab to the marketplace
—
and were at
work powering our own products or licensed to
others. IBM’s total intellectual property portfolio
generated more than $1.5 billion in income in 2000.
There are some companies that excel at technical
innovation. There are others that specialize in
consulting. Our ability to do both is a unique
combination and strength, because customers who
commit to make a real transformation require both
—
the new idea, and the technologies to implement it.
say the word “innovation” in the context of the
information technology industry, and it’s easy
to make the mental connection to the world of R&D,
physical sciences, algorithms and invention.
So what mental image should come to mind when
you apply the
word “innovation” to IBM? It has two closely related,
but exceptionally
distinct faces. And thousands of names.
Meet just a few of them.