HTC 2010 Annual Report Download - page 9

16 2 0 1 0 H T C A N N U A L R E P O R T 17
Company Profil e
phones. In June 2009, HTC released the all-new user
interface, HTC Sense, delivering simpler and much
more intuitive user experience. HTC then proceeded
to introduce its competitive new lineup to the world
through its global "Quietly Brilliant" and "YOU"
advertising campaigns. HTC also began sponsoring
the Tour de France and Wallpaper Annual Design
Awards. Each step along the way has been carefully
considered to raise HTC brand awareness in all key
markets.
More than a new frontrunner in smartphone
technology and products, HTC is now an important
player in global telecommunications with an
increasing voice in the industry's future. In 2010,
HTC earned T3 Magazine's "Tech Brand of the
Year" award and recognition from the 2011 Mobile
World Congress as the "Device Manufacturer of the
Year". Recognitions like these reflect widespread
market enthusiasm for HTC products and growing
recognition of the HTC brand.
HTC maintains a bullish outlook on future growth
prospects in the smartphone sector. Migration from
traditional mobile phones to smartphones is expected
to remain a defining market trend. HTC's user-centric
design approach and technological proficiencies
make it a primary beneficiary of this trend.
Products
HTC currently focuses on the design, development and
production of handheld wireless telecommunications
devices based on Windows Mobile, Android and Brew
operating systems. Core competencies include product
design, development of operating systems, middleware,
user interface and software applications. In addition to
product R&D, production and brand marketing, HTC
also provides relevant technical and after-sales service
support for all of its products.
HTC's relentless pursuit of innovation is reflected in
its regularly updated product lineup. New models
launched during 2010 include HTC Desire, HTC EVO
4G, HTC Droid Incredible and HTC Wildfire. Each was
greeted with high anticipation and strong consumer
demand. HTC Desire HD, the year's flagship product,
features HTC Sense augmented by HTCSense.com,
a new suite of connected services geared to making
smartphones even more accessible and user friendly.
Desire HD's generous 4.3" screen, Dolby Mobile and
SRS Surround Sound deliver crystal clear viewing
and fast data transfer speeds. HTC models built on
Microsoft's new Windows Phone 7 platform, including
the HTC 7 Surround, HTC 7 Mozart, HTC 7 Trophy, HTC
7 Pro and HTC HD7, were also launched in 2010 to meet
consumers' diversified demand.
HTC launched three brand new 4G smartphones at
the 2011 Consumer Electronics Show (CES). The HTC
EVO Shift 4G, HTC ThunderBolt and HTC Inspire 4G
further solidify HTC's leadership in the mobile 4G
arena. HTC combined ultra-fast 4G transfer rates with
exceptional HTC Sense functionality to truly bring the
power of broadband wireless to life. HTC announced
the company's first tablet, the HTC Flyer, at the 2011
Mobile World Conference. With redesigned HTC Sense
for tablet, HTC Flyer integrates touch and handwriting
functions and supports video downloads with HTC
Watch. Through working with OnLive, HTC Flyer will
become the world's first tablet featured with cloud-
based mobile gaming services. This breakthrough
product set the stage for HTC to pursue new business
opportunities in the future.
Through innovation, HTC seeks to make mobile
products more intuitive and easier to use. Each
potential innovation is tested using extensive customer
research to ensure each change represents a step
in the right direction and that every HTC encounter
is enlivening and memorable. This is HTC's "Quietly
Brilliant" promise.