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14 2 0 1 0 H T C A N N U A L R E P O R T 15
Company Profil e
Acquisition of leading mobile software developer Abaxia
in 2010 further strengthens HTC's software development
capabilities allowing it to innovate at an even faster
pace. HTC also has investment stakes in China-based
mobile security solutions provider NetQin and Shanghai
Gsuo Information Technology. Early 2011 saw HTC invest
in online video company Saron Digital, online gaming
company OnLive, and China-based mobile financial
solutions provider Shanghai F-road Commerce Service.
Technologies, services and applications from these and
other investments ensure that HTC can deliver the latest
in mobile convenience and multimedia entertainment.
Dedication, talented employees and strong grasp
of technologies, products and market trends have
underpinned HTC's success as a leading provider of
world-class wireless telecommunication products.
In the short term, HTC will launch exciting Android
and Windows Mobile devices with enhanced product
functionality and competitiveness. We will also continue
to strengthen HTC's brand value and recognition as
well as continue streamlining business operations to
optimize cost structures. Looking further ahead, HTC
will focus on expanding global market opportunities,
cooperate with industry leaders and major telecom
service providers to give users even better products
and services, and further enhance global operations
management to segue HTC's rise as the world's number
one smartphone brand.
HTC is listed on the Taiwan Stock Exchange (TWSE)
under the ticker number 2498.
Company History
HTC has undergone three revolutionary changes since
it was founded.
> Professional PDA Designer: Innovative R&D and
Technologies
Soon after beginning operations in 1997, HTC was
authorized to develop products using Windows
CE, the newly launched Microsoft operating system
designed specifically for consumer electronic
products. Then President (now Board Director) HT
Cho and then-Vice President (now Chief Executive
Ocer) Peter Chou brought together HTC's first
R&D team and developed the world's first handheld
personal data assistant (PDA) to run on Windows
CE. This positive first step established HTC as an
important strategic partner of Microsoft Corporation
and created the solid foundation on which the
HTC-Microsoft partnership continues to grow and
flourish. The Compaq iPAQ, manufactured by HTC for
Compaq Computer met with huge market success
when launched in 2000 and signaled the beginning
of HTC growth and success in the PDA segment.
> Smart Phones: Leader of the Pack
HTC's second major realignment came in 1999, when
a decision was made to take the company rapidly
into the telecommunications arena. Current HTC
president Peter Chou saw the increasingly important
role that mobile telecommunication products
would play in daily life and predicted (accurately)
that the GSM standard would spread from Europe
to dominate U.S. and Japanese markets. Peter
Chou subsequently arranged visits to Europe's
largest telecommunications companies to discuss
an innovative new approach for the industry – the
development of "customized" devices for the wireless
communication market. In 2002, HTC broke new
ground for the industry by launching two new mobile
wireless devices, the O2 XDA and Orange SPV in
partnership, respectively, with O2 (UK) and Orange
(France). The products, designed around Microsoft's
latest operating system, helped telecommunication
service providers boost average revenue per user
(ARPU) and earned worldwide attention.
HTC - the first to integrate Internet, entertainment,
video and personal assistant functions into a mobile
phone with a large dimension, high resolution and
full color display panel - ushered in a new era in
the history of the mobile phone. It was at this point
that HTC began to develop and test products in
partnership with customers and to tailor products
based on telecommunications services provided by its
customers. This marks the beginning of HTC's eorts
in building a global sales and service network and
entrance into the global telecommunications market.
> Global HTC Brand: Strategic Rollout and Development
Launch of the HTC brand globally in May 2007
committed the company formally to long-term global
brand development. HTC subsequently launched HTC
Touch, placing HTC in the front and center of growing
worldwide excitement over touch screen smart