HTC 2010 Annual Report Download - page 16

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30 2 0 1 0 H T C A N N U A L R E P O R T 31
Business Operations
Business Scope
Smartphones based on Android, Windows Mobile
and Brew operating systems represent HTC's core
product oering. The HTC Touch, HTC Hero and HTC
Desire series epitomize HTC product leadership. After
its 2006 brand launch, HTC focused on sales through
telecommunication service providers and retail channel
partners in Europe, the Americas and Asia. This focus
has since gradually expanded to include emerging
smartphone markets in the Middle East, Central and
South America and Russia.
Early emphasis on research and development has been
bolstered through the years by strategic partnerships
with Microsoft, Google and Qualcomm. HTC has
consistently developed and launched groundbreaking
new product models. We help telecom service
providers raise their average revenues per user (ARPU)
by creating product designs and features tailored to
fit the way their customers live, work and play. Global
sales and after-sales service networks support and
extend the market success of each new HTC model in
order to fulfill its brand promise to both consumers and
shareholders.
The Americas and Europe represented the main focus
of HTC's business development work during 2010. Half
of HTC sales for the year went to North America (50.6%),
followed by Europe (32.3%) and Asia & Other Regions
(17.1%). A doubling of revenues in both North America
and Europe in 2010 evinced already strong acceptance
of the HTC brand in these key markets. Future eorts
will continue to focus on developing products that fit
ever more closely into users' daily lives and win over
increasing numbers of consumers to smartphone fun
and convenience.
Europe
NT$90.1 billion
32.3%
Asia & ROW
NT$47.7 billion
17.1%
North America
NT$141.0 billion
50.6%