Google 2010 Annual Report Download - page 83

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The following table summarizes the allocation of the purchase price for all the acquisitions (in millions):
On2 AdMob Slide Widevine Other Total
Goodwill ................................................ $87 $572 $154 $ 95 $433 $1,341
Patents and developed technology . . . . . . . . . . . . . . . . . . . . . . . . 27 20 10 53 197 307
Customer relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 97 10 31 26 166
Tradenamesandother................................... 0 15 8 5 33 61
Net assets acquired (liabilities assumed) . . . . . . . . . . . . . . . . . . . . (9) 12 (20) 10 20 13
Deferred tax assets (liabilities) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 (35) 17 (36) (40) (78)
Total .............................................. $123 $681 $179 $158 $669 $1,810
For all acquisitions completed during the year ended December 31, 2010, patents and developed technology
have a weighted-average useful life of 4.9 years, customer relationships have a weighted-average useful life of 3.6
years and trade names and other have a weighted-average useful life of 3.8 years. The amount of goodwill
expected to be deductible for tax purposes is $35 million.
Note 9. Goodwill and Other Intangible Assets
The changes in the carrying amount of goodwill are as follows (in millions):
Balance as of December 31, 2009 .............................................................. $4,903
Goodwill acquired ............................................................................. 1,341
Goodwilladjustment .......................................................................... 12
Balance as of December 31, 2010 ............................................................... $6,256
Information regarding our acquisition-related intangible assets that are being amortized is as follows (in
millions):
As of December 31, 2009
Gross
Carrying
Amount Accumulated
Amortization
Net
Carrying
Value
Patents and developed technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 566 $ 380 $ 186
Customerrelationships ................................................. 784 258 526
Tradenamesandother.................................................. 211 148 63
Total ............................................................. $1,561 $ 786 $ 775
As of December 31, 2010
Gross
Carrying
Amount Accumulated
Amortization
Net
Carrying
Value
Patents and developed technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 915 $ 506 $ 409
Customerrelationships ................................................. 950 400 550
Tradenamesandother.................................................. 283 198 85
Total ............................................................. $2,148 $1,104 $1,044
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