Google 2010 Annual Report Download - page 8

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Making a Living Online
The technology revolution also has an economic impact: it is enabling
more and more people globally to make a living for themselves
entirely online. Worldwide, more than one million advertisers are now
using AdWordsand it's transforming the fortunes of businesses at
every scale. There are countless examples of entrepreneurs building
and growing businesses with AdWords as their sole marketing vehicle,
reaching new markets and nding new customers throughout the
world with just a couple of clicks.
Ads also enable publishers of all types to fund content creation and
make that content available for free. The AdSense program now
generates revenue for over two million publishers worldwide. In 2010,
we gave back over $6 billion to our AdSense partners, who range
from well-known newspapers to bloggers and niche websites.
Communication for All
Technology has also democratized communication and creation of
information. Capabilities that were once available only to the largest
corporations are now available to businesses, political movements,
governments, and individuals alike. There is no longer a need to
manage servers, updates, and patches; instead, users simply refresh
their browser. In addition to Gmail, our most-used communications
app, our broader suite of apps is now used by over three million
businesses and 10 million students.
A panama hat maker in Bolivia
is now selling in 84 markets
and has grown to 50 employees
across Latin America using
AdWords.
The owner of a baby products
store in Nigeria had such a
response to her AdWords
campaign that she literally ran
out of stock.
A butcher in Warsaw using
AdWords saw that at Easter,
one of the busiest times of
the year, the queue of people
who came to pick up their
online orders was longer than
the queue of those shopping
in the store.
Displaced by Hurricane
Katrina, the founder of a
tness bootcamp was able to
completely rebuild, and then
grow, his customer base with
AdWords when he returned to
New Orleans and started over.
Using AdWords to nd new
customers in the wake of
the recession, a son helped his
father turn around his ailing
home security business, now
the largest in El Paso.
The rst Thai AdWords
customer, a third-generation
tailor, has grown his business
from 5,000 customers in
2002 to over 400,000 inter-
nationally today.