Google 2008 Annual Report Download - page 30

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Please find page 30 of the 2008 Google annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Google Mini. The Google Mini is targeted at small-and medium-sized businesses who want to let employees
and customers search designated documents, intranets and web sites.
Google Search Appliance. The Google Search Appliance is similar to the Google Mini except that it can handle
more documents and offers more advanced features. Some advanced features of the Google Search Appliance
include integration with advanced corporate security protocols, integration with other enterprise applications, such
as content management systems, portals and other systems, and real-time search of business applications. The
Google Search Appliance is available in three models: the GB-1001, for mid-sized companies; the GB-5005, for
dedicated, high-priority search services such as customer-facing web sites and company-wide intranet
applications; and the GB-8008, for centralized deployments supporting global business units.
For companies, universities and government agencies, Google also offers the Google Toolbar for Enterprise
and Google Desktop for Enterprise. Google Toolbar gives employees a search box in the browser and the ability to
create custom search buttons. Google Desktop for Enterprise indexes the contents of a user’s hard drive for easy
search and retrieval of documents, email, IM chats and other items. Google Earth’s Enterprise offerings let
business users view, modify and export their data in a geographic context. Google Earth Pro, a downloadable
application with pricing starting at $400 per user, lets users overlay company-specific data and information in
Google Earth. Google Earth Enterprise lets users integrate and host proprietary geographic data or satellite
imagery with Google Earth content.
Sales and Support
We have put significant effort into developing our sales and support infrastructure. We have over 65 offices in
over 30 countries, the large majority of which includes sales people. We deploy specialized sales teams across
vertical markets. We bring businesses into our advertising network through both online and direct sales channels.
We work to use technology and automation wherever possible to improve the experience for our advertisers and to
grow our business cost-effectively. The vast majority of our advertisers use our automated online AdWords
program to establish accounts, create ads, target users and launch and manage their advertising campaigns. Our
direct advertising sales team focuses on attracting and supporting companies around the world with the largest
advertising budgets. Our AdSense program follows a similar model. Most of the web sites in the Google Network
sign up for AdSense using an automated online process. Our direct sales force focuses on building AdSense
relationships with leading internet companies. Our display program, which includes DoubleClick and YouTube, also
follows a similar model. Most advertisers and publishers sign up using an automated online process. Our direct
sales force focuses on attracting and supporting advertisers and publishers around the world. Our global support
organization concentrates on helping our advertisers and Google Network members get the most out of their
relationship with us.
Marketing
We have always believed that building a trusted, highly-recognized brand begins with providing high-quality
products and services that make a notable difference in people’s lives. Our user base has grown primarily by
word-of-mouth. Our early marketing efforts focused on feeding this word-of-mouth momentum and used public
relations efforts to accelerate it. Through these efforts and people’s increased usage of Google worldwide, we have
been able to build our brand with relatively low marketing costs as a percentage of our revenues. Today, we use the
quality of our own products and services as our most effective marketing tool, and word-of-mouth momentum
continues to drive consumer awareness and user loyalty worldwide. We also engage in targeted marketing efforts,
such as those we deliver to our advertising clients, designed to inform potential advertisers, Google Network
members and enterprises of the benefits they can achieve through Google as well as targeted consumer marketing
in certain geographies. In addition, we sponsor industry conferences and have promoted the distribution of Google
products to internet users in order to make our search services easier to access.
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