Google 2008 Annual Report Download - page 29

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Please find page 29 of the 2008 Google annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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DoubleClick Publisher Platform. The DoubleClick Publisher Platform provides tools that address key
challenges throughout the publisher ad sales cycle and helps maximize the value of publisher content. The key
technologies included in this platform are:
•The DART Ad Serving Platform. DART for Publishers is our hosted ad serving platform and DART
Enterprise is our licensed software solution. Both provide tools to manage digital ad sales operations for
publishers.
•DART Sales Manager. This proposal and finance management tool is designed for companies using the
DART platform.
•DART Adapt for Publishers. This tool is DoubleClick’s solution designed to increase campaign
performance by managing publisher inventory.
•DoubleClick Ad Exchange. The ad exchange service connects advertisers, agencies and networks with
online publishers to improve yield for sellers and campaign performance and ROI for buyers.
YouTube. YouTube offers video ads solutions to advertisers that provide advertisers with a way to promote
their content to the YouTube community as well as to associate themselves with content being watched by their
target audience. YouTube offers analytic tools to help advertisers understand their audience and derive general
business intelligence. The key solutions provided by YouTube include:
•Sponsored Videos. Sponsored videos allows advertisers of any size to use a self-service tool to reach
people who are interested in their content, products or services.
•YouTube Video Ads. These video ads enable advertisers to upload and promote their videos on the YouTube
homepage, garnering reach, ratings and click-through rates to their own web sites and brand channels on
YouTube.
•Engagement Content Aggregation Programs. These programs enable a sponsored thematic experience
using partner videos, thus enabling partner monetization.
•Display and Linear ads. These ads including traditional branded display, linear ads, and video overlay ads,
let advertisers monetize video playback and share money with the content owner.
•Click to Buy. Click to buy allows advertisers to create a marketplace for items driven from the video
playback.
Google Enterprise
Schools and businesses are increasingly moving towards web-based applications and away from licensed
software. Since web-based applications require minimal up-front investment, businesses can pay as they use them
and download updates.
Through Google Apps, we provide hosted applications for businesses, schools, and nonprofit organizations. In
addition, we provide our search technology for use within enterprises through the Google Search Appliance and
Google Mini. These search appliances are a software and hardware solution that companies can implement to
extend Google’s search performance to their internal or external information.
Google Apps. Google Apps provides hosted communication and collaboration tools for organizations such as
businesses, schools, and groups. Google Apps includes communication features such as Gmail, Google Calendar,
Google Video, Google Sites, and Google Talk and collaboration features such as Google Docs. It is available on an
organization’s own domain. Google Apps is available in Standard and Premier Editions, with the Premier Edition
providing security and compliance features allowing administrators to implement rules for how messages are
handled, as well as search for and recover deleted mail across their domain.
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