Google 2008 Annual Report Download - page 25

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Please find page 25 of the 2008 Google annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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•Conversion tracking. Conversion tracking is a free tool integrated into AdWords reports that measures the
conversions of an advertiser’s campaigns, enabling a better understanding of the overall return on
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delivery of their ads.
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We offer larger advertisers additional services that help maximize returns on their internet marketing
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Google’s free AdWords API service lets developers engineer computer programs that interact directly with
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Global Support. We provide customer service to our advertiser base through our global support organization
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Google AdSense
We are enthusiastic about helping content owners monetize their content, which facilitates the creation of
better content to search. If there is better content on the web, people are likely to do more searches, and we expect
that will be good for our business and for users. Our Google AdSense program enables web sites that are part of
the Google Network to deliver AdWords ads that are relevant to the search results or content on their pages. It also
allows offline media companies, such as television and radio stations, to deliver ads and audio ads to the content
they provide. We share most of the revenue generated from ads shown by a Google Network member with that
member. The key benefits we offer to Google Network members include:
•Access to Advertisers. Many small web site companies and content producers do not have the time or
resources to develop effective programs for generating revenue from online advertising. Even larger sites,
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