Energizer 2011 Annual Report Download - page 9

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A key accomplishment during 2011 was our success in countering
downward price pressure. In the United States, we ended large packages with
free batteries that, in eect, discounted prices, and we initiated price increases on
C, D and 9-volt batteries.
Product initiatives included new graphics and packaging for Energizer®
batteries and a range of new ashlights. We also expanded our portable power
products with a comprehensive new line of Energizer chargers and cables that
leverage the USB industry standard.
Investing for the Future
During a decade of change we have remained focused on our mission: rough
innovation, to simplify and enhance the lives of our customers and consumers
better than anyone else. We have supported that mission with an emphasis
on innovation and agility through decentralized decision making, and an
unwavering commitment to our values.
Our mission and values guide how we run our businesses, which incorporate
environmental, social and economic commitments to our stakeholders. An
example includes the Energizer “Now at’s Positivenergy™” campaign,
launched during 2011, which combines a focus on our industry-leading products
with our commitment to support innovative programs and partnerships that can
make a positive impact.
Finally, in 2011 we resumed our practice of providing value directly to
shareholders through share repurchases. With a strengthened balance sheet and
continuing strong cash ow, we resumed share repurchases, buying 3.7 million
shares in scal 2011.
While the economy continues to pose dicult challenges, we are condent
that our investments position Energizer to continue to meet our long-term
objective of EPS growth in the mid-to-high single digits. We know that our
ability to create value for our investors, customers and communities rests on the
skill and dedication of our colleagues and the support and insight of our Board
of Directors, and we are truly grateful for their contributions.
ENERGIZER HOLDINGS, INC. 2011 ANNUAL REPORT 7
LITHIUM BATTERIES
Energizer® Ultimate Lithium is
the world’s longest lasting AA and
AAA battery in high tech devices,
lasting up to eight times longer*
than Energizer® Max®, creating
up to eight times less waste**.
*Results vary by camera.
**Use fewer batteries, create less waste.
FLASHLIGHTS
Energizer’s state-of-the-art
portable lighting products have
bright LEDs, extended run times,
rugged housings and increased
functionality.
ADVERTISING
“Now at’s Positivenergy™”
is our new global advertising
campaign for the Energizer®
brand, highlighting the
performance and responsibility
benets of our products.
Ward M. Klein
Chief Executive Ocer
Energizer Holdings, Inc.
November 22, 2011