Energizer 2011 Annual Report Download - page 8

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6 ENERGIZER HOLDINGS, INC. 2011 ANNUAL REPORT
e addition of American Safety
Razor to our Schick Wilkinson
Sword® wet shave business broadens
our product portfolio, enhances
our ability to deliver total category
solutions to our retail customers
and provides us with greater scale
to compete in an increasingly
competitive marketplace.
ASR NET SALES CONTRIBUTION FISCAL 2011 ASR CONTRIBUTION TO FISCAL 2011 PERSONAL CARE SEGMENT PROFIT
ASR CASH ACQUISITION PRICE
TOTAL WET SHAVE MARKET SHARE
Source: Market shares based on Nielsen ending August, 2011; aggregate of U.S., Canada, France, UK,
Germany, Italy, Spain, Japan.
Units Value
$262M $28M
$301M
INVESTING in
GROWTH
26%32%
SWS 18%
ASR 5%
ASR 14%
SWS 21%