Energizer 2011 Annual Report Download - page 4

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A major focus of our Year of Investment was the
continuing roll-out of Schick Hydro®, a new shaving
system with technological innovations that are
redening the wet shave category. Our distribution
build was our fastest ever, with the April 2010 debut
of Hydro in the United States closely followed by
launches in Japan in August 2010 and in major
Western European markets in October 2010.
U.S. MARKET SHARE
2 ENERGIZER HOLDINGS, INC. 2011 ANNUAL REPORT
HYDRO MARKET LAUNCH
Source: Nielsen Scantrack, Total U.S. FDMx.
Men’s Systems
Value Share
INVESTING in
BRANDS
12.5%
7.7%
52-weeks ending 04/03/2010 52-weeks ending 10/29/11
FISCAL 2010 FISCAL 2011
THIRD QUARTER FOURTH QUARTER FIRST QUARTER SECOND QUARTER THIRD QUARTER FOURTH QUARTER
USA JAPAN FRANCE AUSTRALIA SWITZERLAND BENELUX
CANADA GERMANY NEW ZEALAND AUSTRIA SINGAPORE
UK TAIWAN SPAIN