Energizer 2011 Annual Report Download - page 3

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In little more than 11 years, Energizer has transformed itself from a battery
company with $1.9 billion in annual sales to a diversied consumer goods
company with more than $4.6 billion in sales, a compound annual revenue
growth rate of more than 8 percent. And we are not just larger but also stronger,
with a well balanced portfolio, powerful brands and strong international
operations. We have expanded into the fast growing personal care space, and our
Personal Care segment now contributes slightly more than half of the company’s
sales and prots. Furthermore, through both organic growth and acquisitions,
we have a portfolio of brands that are No. 1 or No. 2 in market share positions.
2011 – Year of Investment
We labeled 2011 the “Year of Investment” to rearm our willingness to
make investments important to Energizer’s future in the midst of economic
uncertainty. In 2011, those investments included:
• e global launch of Schick Hydro®, a new wet shave system that gives us a
new platform for growth;
• e restructuring of our battery operations, which increased our
manufacturing eciency and simplied our business model; and
• e acquisition of American Safety Razor (ASR), which made us a leader in
private-label razors and added manufacturing capacity.
To Our Shareholders Investing to create growth and
make Energizer a stronger company has been business
as usual since we became an independent company in
2000. We have made acquisitions that brought us market
leading brands and formed the basis of our Personal
Care Division. We have generated organic growth
through both innovation and geographic expansion.
We have continued to innovate, creating new products
that consumers love. We have invested to increase our
operating eciency and have focused on strengthening
our balance sheet. And throughout our eleven-year history
as a public company, we have maintained our strategic
discipline despite volatile economic conditions and
competitive challenges.
Ward M. Klein
Chief Executive Ocer
ENERGIZER HOLDINGS, INC. 2011 ANNUAL REPORT 1
SEGMENT BREAKDOWN
Sales
Prot
53%
Personal Care Products
50%
Household Products
50%
Personal Care Products
47%
Household Products