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Table of Contents
UNITED ONLINE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
1. DESCRIPTION OF BUSINESS, BASIS OF PRESENTATION, ACCOUNTING POLICIES, AND RECENT ACCOUNTING
PRONOUNCEMENTS (Continued)
Fair Value Measurements and Disclosures —In January 2010, the FASB issued ASU No. 2010-06, Fair Value Measurements and
Disclosures
—Improving Disclosures about Fair Value Measurements , as codified in ASC 820. This update provides amendments to ASC 820,
effective January 1, 2010, that will provide more robust disclosures about (i) the different classes of assets and liabilities measured at fair value,
(ii) the valuation techniques and inputs used, (iii) the activity in Level 3 fair value measurements, and (iv) the transfers between Levels 1, 2 and
3. The Company does not expect the amendments to ASC 820 to have a material impact on its consolidated financials statements.
2. SEGMENT INFORMATION
Segment revenues and segment income (loss) from operations were as follows (in thousands):
F-20
Year Ended December 31, 2009
FTD Classmates Media Communications Total
Services
$
125,430
$
151,902
$
175,207
$
452,539
Products
414,127
414,127
Advertising
6,288
84,120
36,026
126,434
Total segment revenues
$
545,845
$
236,022
$
211,233
$
993,100
Segment income from operations
$
76,928
$
58,793
$
69,945
$
205,666
Year Ended December 31, 2008
FTD
Classmates Media
Communications
Total
Services
$
47,277
$
139,386
$
218,414
$
405,077
Products
132,983
132,983
Advertising
1,705
90,849
39,024
131,578
Total segment revenues
$
181,965
$
230,235
$
257,438
$
669,638
Segment income (loss) from
operations
$
(149,405
)
$
47,309
$
79,190
$
(22,906
)
Year Ended December 31, 2007
FTD
Classmates Media
Communications
Total
Services
$
$
106,514
$
273,012
$
379,526
Advertising
86,905
47,072
133,977
Total segment revenues
$
$
193,419
$
320,084
$
513,503
Segment income from operations
$
$
28,177
$
97,074
$
125,251