Classmates.com 2009 Annual Report Download - page 11

Table of Contents
brings existing members back to our Web sites, with a significant number of our members visiting our Web sites on a recurring basis over many
years.
Our social networking members can choose between free membership and a paid subscription offering additional features. Free accounts
constitute the vast majority of our social networking accounts. Revenues from our social networking services are derived from subscription fees
and advertising fees. We had approximately 4.9 million social networking pay accounts at December 31, 2009. During the quarter ended
December 31, 2009, our average monthly revenue per social networking pay account was $2.53 per month.
Basic Membership. Basic membership on our Classmates Web site is free and provides members with access to a number of interactive
features. Visitors to our Classmates Web site can become free members by completing the registration process and providing their name, year of
birth, graduation year (or, in the case of workplace or military affiliations, years at such affiliation), and an email address. Free members are
required to affiliate with at least one high school, college, work, or military community. In addition, free members can elect to provide
information about their personal interests and post photos.
Free members have free access to the following primary features:
• Search. Free members can use our search feature to locate individuals within communities of interest and to browse our member
database which is currently differentiated by high school, college, workplace, or military unit.
• Post and view member content. Free members can post information about themselves and view information about other
members, including personal profiles, biography information, photos, affiliations, timelines, bulletin board messages, and answers
to our multiple choice questions about life, love, family, and hobbies.
• Reunion Radio and Games Features. Free members can listen to popular tracks from their high school years on the Classmates
Reunion Radio feature, or play a variety of classic online games at the Classmates Games section of the Web site.
•
Reunions.
Reunions and events can be organized and invitations can be sent through the Classmates Web site. Free members can
create events and track RSVPs to reunions, build surveys, exchange party ideas on private message boards, and share pictures in
photo albums devoted to the reunion event.
•
Email.
Free members have the ability to send double
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blind emails (where email addresses are not visible to the email sender or
recipient) through our Classmates Web site to other Classmates members and respond to email messages received from our
paying members. However, free members are not able to read and respond to emails from other free members.
•
Read and post to message boards.
Free members have access to messages posted on our interest group message boards
encompassing a wide range of topics. Free members are also able to directly post content on the message boards and post pictures
in the photo albums devoted to their affiliated communities.
•
Newsletter.
Free members can subscribe to our weekly "Connections" newsletter that contains information on the various
features available on our Classmates Web site, a listing of new members who joined their communities and links to new content
posted by members within their communities.
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