Blackberry 2011 Annual Report Download - page 7

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ALL
WORK
AND NO
PLAY?
Pageonce enables users to easily monitor their
credit card transactions, check their bank accounts,
review their investment portfolios and more.
Twitter® for BlackBerry smartphones oers Direct
Messages as they arrive, with message list viewing.
Wi-Fi® File Transfer moves files directly between
BlackBerry smartphones and PCs or Macs over
Wi-Fi networks.
Facebook® for BlackBerry smartphones mobilizes
the world’s number 1 social networking site.
Slacker Radio streams music stations
programmed by music experts or individual users.
AP Mobile features breaking news from the
Associated Press and more than 1,000 newspaper
and broadcaster sources.
UrbanSpoon gives users a guide to the restaurants
they hunger for.
Weather Eye puts local and international weather
conditions, forecasts, radar maps and warnings in the
palms of users’ hands.
Score Mobile gives up-to-the-minute scores,
player stats, game previews, recaps, league standings
and more.
Poynt points to the businesses, retailers, people,
restaurants, movies, events and weather information
that users are looking for.
APPS
FOR
WORK
AND
LIFE
10
Super Apps are
apps that deliver
compelling user
experiences
by leveraging
the unique
capabilities of
the BlackBerry
Application
Platform.
Armed with open tools, RIM’s network of developers have access to the APIs and services
that allow for deep, rich integration between their applications and core BlackBerry
features. This enables them to develop apps that oer best-in-class mobile experiences.
These applications become integrated extensions of the inbox, calendar, address book
and other native BlackBerry apps, and are so compelling and engaging, you have to call
them Super Apps.
Super Apps are a new generation of applications. They’re designed to help apps
become more intuitive and stickier, more engaging and valuable to users, all while being
ecient on the wireless network and the battery. Super Apps are the kinds of apps that
people love and use every day because they oer a seamless, integrated, contextualized
and ecient experience. Before long, users can’t remember how they lived without them.