Blackberry 2011 Annual Report Download - page 6

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Social
Connections
BlackBerry® Messenger (BBM) has
captivated enterprise and consumer
audiences everywhere, and its
popularity continues to fuel demand for
BlackBerry smartphones. Unique to the
BlackBerry platform, BBM is changing
the way people communicate.
With the introduction of the new
BBM Social Platform, developers can
integrate various functions of the BBM
service into their own apps, including
chat capabilities, content sharing
and invitations. RIM also recently
announced plans to introduce the
BBM Mobile Gifting service which will
integrate with BlackBerry App World™
and carrier billing systems to allow
BlackBerry subscribers to instantly give
airtime, apps and other carrier services
using BBM.
With more than 39 million
users (and counting),
BBM is the real-time
messaging app of choice
for BlackBerry smartphone
users around the world.
INFORMATION EXCHANGE
It’s easy to send photos and
video with instant delivery
over BBM.
Developers find it easy to
tap into the strengths of the
BBM service.
BBM GIVES USERS
SOMETHING THEY
TRULY VALUE:
“RIGHT NOW”
COMMUNICATIONS
WITH THE PEOPLE
THAT MATTER MOST.