Acer 2007 Annual Report Download - page 7
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4
1.1 Acer’s Core Values
To be a successful global brand company, it is critical that employees have a consistent set of core
values as a solid basis. The newly-defined core values will bring to the Company both short-term
benets and long-term advantages.
The approaches that we must base our actions: Value-creating, Customer-centric, Ethical and Caring.
The way we must act: Innovative, Fast and Effective. We encourage all employees to understand,
practice and emphasize the core values in our respective roles.
Core Value Rational Meaning Emotional Meaning
Value-creating • Generating prot for
shareholders
• Growing the business by
achieving challenging
nancial and strategic
objectives
• Leveraging our key assets:
Brands, People, Customers
and Channel
• Value for shareholders (good
dividends and shares value)
• Value for customers (good
products, services, easy to do
business)
• Value for employees (good
company, environment,
opportunities)
Customer-centric • Recognizing that
customers are the essence
of our business
• Placing rst priority on
listening to and satisfying
customer needs
• Delivering rst-class
products and services
• Love and respect for our
customers
• Listen, learn and improve
• Walk the talk (delivering on
our promises)
Ethical
Caring
• Being a good corporate
citizen by playing a role in
social growth
• Caring for the environment
all across the business
value chain
• Building on trust and
honesty internally and
externally by respecting
people, diversities and
cultures
• Creating an attractive
workplace and ensuring a
proper work-life balance
• Providing employees
with development and
professional growth
opportunities
• Trust, respect and honesty
• Care for the environment
• An example to others
• Energetic and inspiring
workplace
• Growth potential
• Teamwork