Acer 2007 Annual Report Download - page 37

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34
5.2 Customer-centric Innovations
Acer focuses on the mainstream IT market and is
responding to users’ true needs by striving to be
the rst to deliver fresh technology innovations;
the resulting business success has reinforced
Acer’s position in the global PC market. For
example, the Aspire Gemstone Blue design
notebook brings to fruition the goal to develop
a high-definition mobile PC, equipped with
industry-leading features–Blu-Ray Disc™ drive
and 16:9” resolution–encased in an exquisite
design. In May 2006, Acer led the global
industry trend with the rst generation of Aspire
Gemstone notebooks by incorporating Dolby®
Surround sound into the full consumer product
line; the trend was followed six months later by
other major notebook companies. Further, we
have continued to enhance Acer Empowering
Technology, a simple and easy-to-use portal
for managing Acer IT products via an intuitive,
customer-centric interface, since its launch in
2003. These initiatives illustrate Acer’s long-term
mission to “breaking the barriers between people
and technology” through our “innovative-caring”
approach.
Recent Media Quotes
“…clearly scaring … competitors half to death.” – TG Daily, March 2008
“Combined Acer / Gateway growth continued to be the fastest among the top vendors and
is a very solid performance for the first quarter of merged operations. Acer also clearly
established itself as the third largest vendor…and seems to be handling the Gateway
integration quickly…” – IDC, February 2008
“Acer continues to get bigger and stronger through Gateway acquisition” – Gartner,
November 2007
“Acer has emerged as one of the biggest turnaround stories in the history of the PC
industry” – Wall Street Journal, April 2007
“A racer called Acer” – BusinessWeek, January 2007